Media Buyer, Creative Strategist

🔥 15 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

đźź  Senior

🎨 Creative Strategist

Where this job comes from

Posted on Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 15 minutes ago

Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

đź“‹ Description

• Own paid media strategy for DTC and eCommerce clients on Meta • Build creative testing roadmaps, develop angles, write briefs for editors, and analyze performance • Manage client ad budgets ranging from $30,000 per month to $1,000,000 per month • Diagnose full-funnel issues involving creative, offer, or conversion • Communicate results, plans, and next steps to clients • Work with UGC creators by sourcing talent, writing scripts, and directing content when needed • Use AI tools and internal creative analysis and ad-account analysis tools in daily work • Test aggressively, learn quickly, and build scalable frameworks

🎯 Requirements

• Hands-on experience managing Meta Ads with real spend and demonstrable CPA, ROAS, and revenue results • Experience scaling eCommerce brands • Ability to build creative testing roadmaps, develop creative angles, and write briefs for editors • Ability to analyze reviews, competitor ads, and comments to generate new creative angles • Experience writing UGC scripts or creative briefs • Ability to work with editors to create winning ad variations • Daily use of AI tools and willingness to learn new tools independently • Ability to diagnose whether issues are related to creative, offer, or conversion • Ability to communicate results, plans, and next steps clearly with clients • Ability to source UGC talent, write scripts, and direct content when needed • Ability to challenge assumptions, adapt quickly, explain decisions, take ownership, move fast, and follow through • Video editing or design skills are a plus • Experience building or operating a Shopify store or eCommerce brand is a bonus

🏖️ Benefits

• Work on real brands with real budgets • Aggressive testing and rapid learning environment • Opportunity to grow into senior strategy and take on more responsibility • Career growth based on performance

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