Senior Events Specialist – Field Marketing, Tradeshows

🔥 22 hours ago

🇨🇦 Canada – Remote

💵 $84.8k - $132.5k / year

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Jane.app

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Jane. app is a comprehensive practice management software designed for healthcare practitioners. Its platform includes features such as online booking, billing, and scheduling, with integrated telehealth capabilities that are HIPAA, PIPEDA, and GDPR compliant. Jane. app also offers customizable charting and reporting tools, payment processing options, and secure data storage solutions for multi-location practices. Additionally, their software is tailored for various types of healthcare clinics, providing an intuitive, web-based interface that improves clinic operations and patient experiences. The system is designed to simplify administrative tasks and enhance the efficiency of running a healthcare practice.

📋 Description

• Build and own Jane's field marketing program • Plan and execute local events alongside approximately 12–15 annual tradeshows • Align booth and field-event audiences, messaging, and goals • Pilot engagement ideas, activations, and scalable event formats • Develop the annual field marketing plan based on market density, discipline focus, and strategic priorities • Define event objectives and success measurements • Lead end-to-end event execution, including creative concept, venue sourcing, vendor negotiation, budgeting, run of show, and onsite delivery • Own pre-event audience targeting, messaging, invitations, and attendance-driving tests • Own post-event follow-up, recap communications, and next steps • Establish a cohesive visual identity for field marketing • Design experiences that engage customers and prospects • Develop co-hosting opportunities with ambassadors, associations, and schools • Translate strategic direction into execution plans and make event-level tradeoffs • Plan and execute exhibitor presence, including booth setup, staffing, assets, swag, product demos, and onsite customer engagement • Coordinate staffing and ensure teams are prepared • Manage vendor and shipping coordination, event calendars, run sheets, and timelines • Support overflow tradeshows and assume full ownership when assigned • Contribute market-level insight and performance analysis to annual event planning • Build and manage program budgets, forecasts, and reconciliations • Maintain standardized reporting on attendance, engagement quality, costs, leads, feedback, and budget performance • Prepare event program reporting for leadership • Manage event technology platforms and partner with Marketing Operations on CRM tracking and lead handoff • Create planning tools and use AI or automation to improve scalability • Design and deliver onboarding and training for new Events Specialists

🎯 Requirements

• 5+ years in experiential event marketing • Experience owning brand-hosted or field marketing events and a portfolio of 15+ industry tradeshows per year • Hands-on experience executing exhibitor presence at tradeshows and conferences, including booth logistics and onsite execution • Experience designing event programs, setting objectives, choosing markets, measuring success, and building repeatable templates and playbooks • Strong financial acumen and experience building event budgets, negotiating with vendors, tracking forecasts against actuals, and handling post-event reconciliation • Ability to represent events in cross-functional conversations, including with senior leaders • Familiarity with event and tradeshow performance metrics, including leads captured, attendee engagement, cost per attendee, and cost per lead • Excellent organizational instincts and ability to manage shifting plans • Commitment to inclusivity and accessibility in event experiences • Clear written and verbal communication • Ability to work independently while staying aligned with teams and cross-functional partners • Comfort using Slack, Google Workspace, Monday, and Notion • Must currently live and work in Canada and be eligible to work there without employer sponsorship • Willingness to travel within Canada and the United States approximately 30% of the time

🏖️ Benefits

• Annual salary of $84,800–$132,500 with compensation growth tied to experience and contribution • Regular career development conversations with your manager • Comprehensive benefits package • Remote work arrangement • AI-supported interview process and workplace tools