Brand & Community Lead, DTC Pet Brand

Job not on LinkedIn

🔥 25 minutes ago

🌐 Canada, United Kingdom, +1 more countries – Remote

🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

💵 $85k - $120k / year

⏰ Full Time

🟠 Senior

👫 Community Manager

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KittySpout

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

KittySpout is a direct-to-consumer pet product brand and online retailer focused on cat hydration and related accessories. The company sells cat water fountains (including wireless and stainless-steel models), replacement filters that claim to remove impurities, anti-splash mats, feeders, toys, supplements, and other accessories. Its website and marketing reference seasonal promotions, a VIP Cat Club, social channels, referral programs, and content such as a blog—indicating an e-commerce retail business model targeting cat owners.

📋 Description

• Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct • Design and run a giving-back program with shelter and rescue partners and track its impact • Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social and creators, and press • Run pop-ups, events, sponsorships and stunts, each with its own budget and goal • Win earned media by pitching brand moments, cause campaigns and launches directly or through a managed PR agency • Build a super-fan community and turn customer reviews, photos and stories into brand content • Report brand health monthly and own the brand budget • Own brand foundations, guidelines and asset libraries for both brands • Review new pages, packaging, emails and key ads before launch and conduct quarterly brand audits • Choose anchor causes with the CEO, manage national and local shelter and rescue partners, run adoption events and donation drives, and report impact • Run activations such as National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and an owned brand moment • Hand brand-moment stories and assets to growth and creator teams • Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit, and track mentions • Create surprise-and-delight moments for the super-fan community and ensure the website represents the brand • Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and write SOPs

🎯 Requirements

• Fully remote, full-time, based in Canada, the United Kingdom or Ireland • Fluent in English • 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered • Experience building awareness and goodwill for a consumer brand through causes, events and PR • Experience planning and shipping brand moments end to end, on time and on budget, across many partners • Experience running nonprofit or shelter partnerships that were real, measured and credible • Ability to turn a moment into a story that press and customers repeat, with demonstrated press wins • Experience running campaigns for a North American audience • Ability to run events and partners remotely through agencies, partners and local contractors • Sharp eye for on-brand work and consistency across every touchpoint • Ability to tie brand work to measurable results such as branded search, word of mouth and press • No issue working overtime or on weekends if needed • Passionate about the work • Excellent cultural fit according to the company's values • Excited to help scale the company and work closely with the founder • Pet industry experience is a bonus

🏖️ Benefits

• Bonus of 10–20% of base • Fully remote work arrangement

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