Digital Marketing Specialist – Paid Media, Growth

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Laivly

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

☁️ SaaS

🏢 Enterprise

Artificial Intelligence • SaaS • Enterprise

Laivly is a company that provides collaborative AI solutions for contact centers, empowering customer service agents through automation and support tools. Their key product, a cobot named Sidd, integrates seamlessly with existing technology stacks to enhance efficiency, accuracy, and customer satisfaction. Laivly's solutions offer real-time transcription, call summaries, and AI-driven support across multiple communication channels, such as email, chat, SMS, and social media, without requiring replatforming. The company focuses on ethical AI use, ensuring their technology respects user rights and privacy while providing measurable improvements in contact center performance.

📋 Description

• Build, launch, manage, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and AdRoll • Monitor and optimize audiences, creative, bidding strategies, and budgets • Partner with the digital marketing agency to execute campaigns and improve performance • Build and execute email campaigns, nurture programs, newsletters, and ABM initiatives in HubSpot • Manage audience segmentation, workflows, campaign assets, reporting, and marketing automation • Ensure campaign tracking, attribution, and reporting are accurate and scalable • Develop LinkedIn social engagement strategy and support sales and leadership participation • Identify relevant stakeholders, influencers, creators, and industry voices for relationship building • Manage content scheduling, community engagement, and performance reporting • Align paid media, email marketing, and ABM initiatives with the BDR team to generate qualified pipeline • Collaborate with Creative, SEO/GEO, and Sales on campaigns and messaging • Share campaign insights to shape future marketing strategies • Analyze paid, email, and social campaign performance and provide actionable recommendations • Provide regular reporting on results, opportunities, and optimization plans • Track emerging digital marketing trends, AI-powered marketing tools, and platform updates

🎯 Requirements

• 3 to 5 years of hands-on digital marketing experience, primarily focused on paid media and social media • Experience managing Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager • AdRoll experience is an asset • Experience managing organic social media for a B2B organization, particularly LinkedIn • Strong experience with HubSpot Marketing Hub, including email campaigns, workflows, landing pages, lists, forms, and reporting • Comfortable using Google Analytics 4 (GA4), campaign reporting, and marketing dashboards • Familiarity with SEO fundamentals and emerging AI search concepts • Experience partnering with Sales or BDR teams to support lead generation and account-based marketing • Strong analytical, organizational, and written communication skills • Ability to explain campaign performance and recommendations to technical and non-technical audiences • Bachelor's degree in Marketing, Business, Communications, or a related discipline, or an equivalent combination of education and practical experience

🏖️ Benefits

• Remote work • Flexible environment • Career growth and collaboration opportunities • Accommodation for persons with disabilities • Equal employment opportunities • Diverse and passionate team environment