Product Marketing Manager

🔥 19 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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LastPass

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🔒 Cybersecurity

☁️ SaaS

🤝 B2B

Cybersecurity • SaaS • B2B

LastPass is a leading password management and cybersecurity company that offers solutions for both individuals and businesses. With a strong focus on security and privacy, LastPass provides a secure vault for storing and managing passwords, ensuring that sensitive information remains protected. It offers multi-device access and a variety of features such as password sharing, dark web monitoring, and multifactor authentication to enhance user security. LastPass serves various user groups with its Personal, Families, Teams, and Business plans, catering to both personal and enterprise-level security needs. Additionally, its zero-knowledge encryption model ensures that only users have access to their password details. LastPass's commitment to providing a safe and user-friendly password management experience makes it a preferred choice for millions worldwide.

📋 Description

• Own positioning, messaging, and field enablement for LastPass products • Shape go-to-market strategy across the product portfolio • Define and own positioning and messaging frameworks across customer segments and channels • Lead go-to-market planning for product launches with Product, Sales, and Brand • Develop sales enablement materials, including battle cards, pitch decks, and competitive intelligence • Partner with Brand and Creative to produce case studies, thought leadership, and web copy • Conduct customer and market research to inform positioning and roadmap prioritization • Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth • Collaborate with Product Management, Sales Enablement, Brand and Creative, and Business Operations

🎯 Requirements

• Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products • Proven ability to translate complex technical capabilities into clear, compelling messaging for technical buyers and business decision-makers • Strong analytical background, with experience using data and market research to inform positioning decisions and measure program effectiveness • Proven experience working cross-functionally and influencing stakeholders across Product, Sales, and Brand without direct authority • Proven ability to manage multiple priorities in a fast-paced environment, staying organised and delivering quality work under tight deadlines • Background in cybersecurity, identity, or access management — not required • Experience with competitive intelligence platforms or win/loss analysis programs — not required

🏖️ Benefits

• Remote-first culture • Competitive compensation • Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days • Parental leave • Comprehensive health coverage, including dependents • Home office setup support • LastPass Families free account for up to 5 members • Continuous learning and development opportunities, including an annual learning stipend • Peer-to-peer recognition through Quantum Workplace • Employee Assistance Program for well-being support • Remote work stipend • Short-Term or Remote-Centric Work Arrangements

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