Product Marketing Manager

🔥 12 minutes ago

🇨🇦 Canada – Remote

💵 $100k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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TrustArc

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

TrustArc is a leading provider of privacy compliance solutions, helping companies navigate, automate, and certify their compliance with data protection regulations such as GDPR, CCPA, and others. TrustArc offers a comprehensive suite of products including Privacy Studio, Governance Suite, Assurance Services, and various certifications. These solutions are designed to automate consent management, enhance customer trust, streamline privacy workflows, and ensure robust data governance. The company is trusted by over 1500 companies worldwide, providing tools to manage AI governance, consumer preference management, data mapping, and vendor risk management.

📋 Description

• Serve as chief product evangelist through internal and external promotion and enablement • Deliver messaging and positioning communicating the value of new and existing capabilities • Create content for product launches, positioning, sales materials, and demand generation campaigns • Write and A/B test website content using a data-driven perspective • Project manage product demo videos and write and develop video content • Develop solution marketing website content and simplify technical content • Conduct customer, market, and competitive research • Drive market analysis, competitor research, customer persona development, and value proposition creation • Educate sales and customer-facing teams on product messaging • Outline and lead product marketing activities for product launches • Support strategic initiatives driving customer adoption and value from software and services • Partner with Product Marketing, Content Marketing, Privacy experts, and agencies on full-funnel solution marketing content • Lead company research projects for thought leadership content and insights • Write and edit scripts for brands and products • Support lead-generation activities such as webinars and trade shows

🎯 Requirements

• 3+ years of product marketing experience • 3+ years of experience writing a full range of content, including ebooks, blogs, demo videos, emails, and sales materials • Proactive and positive approach to teamwork • Experience in SaaS or B2B is a plus • Experience in online privacy is nice-to-have but not necessary • Experience testing and optimizing content and CTAs to drive engagement • Proven experience developing compelling product narratives • Strong project management skills • Strong written and verbal communication skills • Firm grasp of strategic product marketing campaign development • Ability to quickly understand complex technical concepts and distill them into digestible content for a wide range of audiences

🏖️ Benefits

• Unlimited paid time off • Flexible working hours • Work from home environment • Industry-specific learning support • Semi-annual awards, including a paid vacation • 100% Work from Home • Competitive compensation

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