Senior Product Marketing Manager – Technical Products

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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ActiveProspect

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛡️ Insurance

💼 Consulting

📦 Logistics

💰 Series A on 2020-04

Insurance • Consulting • Logistics

ActiveProspect is a technology company specializing in consent-based marketing solutions that help businesses streamline their lead-buying processes. Their platform focuses on acquiring qualified prospects, protecting against litigation risk through documented proof of consent, and enhancing lead quality. ActiveProspect's key products include TrustedForm for independent lead certification and legal compliance, LeadConduit for optimizing lead acquisition, and LeadsBridge for automating workflows. The company serves industries such as insurance, financial services, home services, and more, providing tools for marketers to acquire leads at scale while ensuring compliance with legal standards like TCPA. With over 20 years in the industry, ActiveProspect brings transparency and trust to online lead generation.

📋 Description

• Own collection of market and customer data to enable product teams to drive value through products • Conduct competitor analysis, industry research, customer interviews, surveys, and expert/analyst research to generate actionable insights • Lead product marketing strategy and execution, including personas, positioning, competitive differentiation, and pricing strategy • Own product message maps and create value propositions that support go-to-market plans • Train and enable sales teams on buyer and user problems using HighSpot • Develop internal sales tools, presentations, training materials, external collateral, and case studies • Create thought leadership content and direct content writers on messaging for whitepapers, blogs, presentations, webinars, and videos • Define marketing strategies and communication plans for InfutorData products • Develop and execute go-to-market strategies for new product launches, features, and updates • Partner with Product Management to influence roadmap decisions and align products with market needs • Produce case studies, whitepapers, product videos, webinars, and blog posts • Measure and analyze product marketing performance and provide actionable insights for improvement • Serve as the strategic connection between market, product, sales, and marketing teams • Inform product roadmap decisions, positioning, investment priorities, demand generation, sales effectiveness, and revenue performance

🎯 Requirements

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry • Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field • Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains • Experience in lead generation, performance marketing, or compliance-driven environments • Familiarity with APIs, data flows, data providers, identity graphs • Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers • Proven track record of successful product launches and GTM campaigns • Strong analytical skills and a data-driven approach to decision-making • Excellent communication skills, both written and verbal • Proficiency in creating sales enablement tools and marketing content • Expertise in using tools such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools • Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable • Authorization to work in the U.S.

🏖️ Benefits

• A collaborative work environment with the freedom and opportunities of a startup culture • A global, remote-first company that encourages occasional team get-togethers • Life and work balance • Flexible vacation time • Retirement plan matching up to 3.5% of your salary • Varied options for health, dental, vision, disability and life insurance

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