Product Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇨🇦 Canada – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Wiser Solutions, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📣 Marketing

🛍️ eCommerce

💰 Seed Round on 2016-03

Consulting • Marketing • eCommerce

Wiser Solutions, Inc. is a company that provides comprehensive data-driven solutions for CPG brand manufacturers, eCommerce brands, marketplace sellers, and retailers. Its offerings include price optimization, product discoverability enhancement, retail execution support, and insights for growth and competitiveness in both online and in-store environments. Wiser's tools focus on leveraging pricing data, automation, and market intelligence to help businesses protect margins, maximize sales, and maintain brand consistency. The company's solutions are built on data quality and are designed to enable better commerce execution for its clients.

📋 Description

• Own product marketing across Wiser's products, including positioning, messaging, launches, and competitive intelligence • Build Wiser's product-led growth motion from early experiments to a full trial program • Map the customer journey across three core products and identify opportunities for self-serve experiences • Own the PLG funnel end to end and report weekly on signups, activation, trial-to-paid conversion, and trial-sourced pipeline • Create onboarding emails and in-product prompts to accelerate user activation and adoption • Define product-qualified leads, configure alerts, and hand hot trials to Sales with relevant context • Maintain sales enablement materials, including battlecards, talk tracks, and demo stories • Partner with demand generation on paid, web, and social campaign strategy and messaging • Run experiments across pages, emails, trial length, and offers • Plan Wiser's trial presence at conferences, including booth demonstrations and follow-up • Share usage data, win/loss insights, and user feedback with Product to help shape the roadmap

🎯 Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy • Proven experience building or scaling a product-led growth (PLG) motion, including trial programs and self-serve funnels • Track record of owning funnel metrics end to end and reporting results to leadership • Experience writing onboarding communications and in-product messaging that drive user activation • Experience partnering with Sales on enablement, including battlecards, talk tracks, demo content, and lead qualification criteria • Experience collaborating with demand generation on campaign strategy and messaging • Hands-on experience with HubSpot, Mixpanel, and Zapier • Strong analytical skills and ability to design, run, and interpret experiments • Excellent written and verbal communication skills • Ability to independently own projects and push them forward without close oversight • Experience planning or supporting event and conference presence is a plus • Bachelor's degree required

🏖️ Benefits

• Performance-based discretionary bonuses • Variable pay plans available for some positions • Remote work availability • Reasonable accommodations during the application process