Product Marketing Manager

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Imagine Communications

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

🤝 B2B

💰 $10M Venture Round on 2010-04

Media • B2B • Technology

Imagine Communications is a leading technology provider that specializes in delivering powerful media solutions for the broadcast and media industry. The company enables organizations to create and monetize high-value video content across multiple platforms with a focus on cloud integration, automation, and IP-based infrastructures. Their product offerings include a comprehensive suite of tools for production, playout, ad sales, and overall media management, aiming to enhance efficiency and profitability in the ever-evolving media landscape.

📋 Description

• Own positioning and messaging for the Playout and Infrastructure portfolio • Develop clear value propositions, buyer-specific narratives, and competitive differentiators • Lead go-to-market strategy, defining target audiences, messages, and channels • Build programs that find customers and help customers find Imagine • Partner with Product Owners on go-to-market plans for new products and releases • Embed market and buyer perspectives into portfolio development, launches, and evolution • Lead development of customer case studies, white papers, and thought leadership • Equip sales with presentations, product battle cards, and deal-specific materials • Own Imagine’s market voice through website, blog, and press content • Identify relevant industry events, trade shows, and speaking forums • Lead event participation strategy, including messaging, speakers, and desired outcomes • Report to the Sr. Director of Marketing • Collaborate with product, engineering, sales, support, and marketing teams

🎯 Requirements

• Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor • In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets • Experience with market positioning, business development, and competitive analysis • Strong global business acumen and strong customer orientation • Ability to develop strategic relationships and sell the vision • Ability to influence at multiple levels of an organization • Strong and effective oral and written communication skills • Intellectual curiosity and ability to deliver business insight • Ideally, a strong public speaker, comfortable in front of large, senior groups, and a solid writer • Demonstrated ability to build strong cross-functional relationships and lead effectively in a fluid, customer-oriented environment • Ability to manage competing priorities and drive to results across diverse teams and stakeholders • Comfortable leveraging AI tools to accelerate research, content development, and analysis

🏖️ Benefits

• Equal opportunity workplace • Affirmative action employer • Environment of mutual respect • Remote-friendly work arrangement