Product Marketing Manager

Job not on LinkedIn

🔥 3 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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McLean & Company

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

💼 Consulting

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

McLean & Company is a B2B HR research and advisory firm that provides membership-based services to HR teams, including diagnostic surveys, role-based research, training programs, workshops, guided implementations, and executive coaching. The company helps organizations design and execute HR strategy, talent management, total rewards, learning and development, and HR technology initiatives by combining data-driven insights, best-practice tools and templates, and on-demand advisor support.

📋 Description

• Develop and drive McLean & Company's product marketing practice • Audit existing collateral across product and service lines, identifying gaps, inconsistencies, and outdated messaging • Identify and prioritize collateral requirements in collaboration with Product Management and Design • Rebuild and rewrite one-pagers, sales sheets, decks, and related assets product by product and service by service • Develop differentiated value propositions for each offering • Build messaging frameworks, including key messages, benefits, and target personas • Ensure consistency in voice, positioning, and quality across materials • Enable sellers to articulate competitive value, buyer mindset, and offering differentiation • Collaborate with Sales to produce sales and marketing plays, offers, and playbooks • Develop marketing strategy for new product launches, tiered account-based marketing programs, and packaging • Guide marketing peers in creating social, campaign content, web copy, and derivative assets • Inform integrated go-to-market strategy and coordinate execution across stakeholders and divisions • Support launches of new products and services with positioning, sales enablement, and marketing materials

🎯 Requirements

• College degree (BA/BS) • 7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS • Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions • Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment • Ability to own a large volume of deliverables end to end, from audit through rebuild • Experience partnering with Sales on go-to-market execution • Experience working in a matrixed environment, managing change and multitasking across projects and teams • Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR • Experience targeting CHROs and HR leaders as customers