Product Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇨🇦 Canada – Remote

💵 CA$116k - CA$140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Rewind

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💼 Consulting

📦 Logistics

☁️ SaaS

Consulting • Logistics • SaaS

Rewind is a SaaS company that provides automated backup and recovery solutions for cloud and SaaS applications. It protects business-critical data across ecommerce platforms (Shopify, BigCommerce), developer tools (GitHub, Bitbucket, Azure DevOps), productivity and collaboration apps (Jira, Confluence, Trello, Miro, monday. com), and accounting/marketing systems (QuickBooks Online, Klaviyo, Mailchimp). Rewind offers daily incremental backups, granular self-serve restores, cloud sync options, and enterprise-grade compliance and security (SOC 2 Type II, ISO 27001, GDPR, HIPAA) to help organizations maintain business continuity, meet audit requirements, and recover quickly from data loss or corruption.

📋 Description

• Plan launches for new products, features and releases, and run cross-functional plans through launch • Develop marketing programs, including activities and budgets for retaining current customers and winning new ones • Work with demand generation and content teams on demand-generation programs • Measure program performance, identify what is working and what is not, and report required changes • Develop positioning, messaging and content for target buyer personas with product management and marketing communications • Explain how products solve buyer problems using market evidence • Represent products externally through speaking engagements and written work • Research buyers, purchasing behavior and decision criteria • Analyze the competitive landscape and competitor positioning • Map buyer journeys and use insights to improve sales and marketing • Train sales channels and build internal tools and external collateral • Convert positioning and messaging into materials for marketing, partner and sales teams • Use AI tools to research markets and competitors, test messaging, and build launch and enablement assets • Build repeatable AI workflows, prompts, templates and agents for marketing and sales teams • Own products end to end while collaborating with product managers, partners, sales and the wider team

🎯 Requirements

• 4+ years of product marketing experience in B2B, including product launches, positioning and messaging • Sales enablement experience, such as training sellers and building battlecards and collateral • Hands-on use of AI tools in daily work, or a clear appetite to learn them quickly • Experience working with product teams to define product strategy • Comfort working with technical teams and translating technical products into buyer value • Strong quantitative analytical skills • Clear written and spoken communication in positioning, messaging and storytelling • Customer-centric approach, with experience talking directly to customers • Diplomacy with cross-functional partners • Comfort working independently on a small, entrepreneurial team • Strong organization while managing multiple projects and priorities • Experience building AI workflows or automations for a marketing or sales team is nice to have • Must be authorized to work in Canada

🏖️ Benefits

• Flexible work hours • Employee stock options • Health benefits • 3 weeks vacation • 7 life leave days • 2 Level Up days for professional development • 1 volunteer day • Summer Fridays and office closed during the holiday break in December • Paid parental leave • $2000/year wellness/home office allowance • $5000/year professional development allowance