Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Info-Tech Research Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🤝 B2B

🏢 Enterprise

Consulting • B2B • Enterprise

Info-Tech Research Group is a B2B technology research and advisory firm that helps IT leaders build and run successful IT organizations through analyst research, toolkits, executive coaching, events, webinars, membership services, vendor evaluations, and consulting. The company publishes practical reports, buyer’s guides, software reviews, and blueprints to support enterprise IT decision-making, and operates training/certification programs and member portals to deliver on-demand and bespoke advisory support.

📋 Description

• Develop and drive McLean & Company’s product marketing practice • Apply knowledge of HR, customer segmentation, and the buyer journey to create messaging, content, and value propositions • Rebuild collateral and value propositions across every McLean & Company product and service line • Audit existing collateral, identify gaps and outdated messaging, and prioritize collateral requirements • Collaborate with Product Management and Design to build and update one-pagers, sales sheets, decks, and related assets • Develop differentiated value propositions and messaging frameworks for each offering • Ensure consistency in voice, positioning, and quality across materials • Enable sellers to articulate competitive value, buyer mindset, and offering differentiation • Collaborate with Sales to produce sales and marketing plays, offers, and playbooks • Develop strategies for product launches, tiered account-based marketing programs, and packaging • Guide marketing peers in creating social, campaign, web, and derivative content • Inform integrated go-to-market strategy and coordinate execution across stakeholders and divisions • Support launches of new products and services with positioning, sales enablement, and marketing materials

🎯 Requirements

• College degree (BA/BS) • 7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS • Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions • Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment • Comfort owning a large volume of deliverables end to end, from audit through rebuild • Experience partnering with Sales on go-to-market execution • Experience working in a matrixed environment, managing change and multitasking across projects and teams • Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR • Experience targeting CHROs and HR leaders as customers • Bilingual proficiency in French, Spanish or German is preferred

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Reasonable accommodation available to applicants throughout the recruitment and hiring process