Solution Product Marketing Manager

🔥 3 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

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ActiveProspect

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛡️ Insurance

💼 Consulting

📦 Logistics

💰 Series A on 2020-04

Insurance • Consulting • Logistics

ActiveProspect is a technology company specializing in consent-based marketing solutions that help businesses streamline their lead-buying processes. Their platform focuses on acquiring qualified prospects, protecting against litigation risk through documented proof of consent, and enhancing lead quality. ActiveProspect's key products include TrustedForm for independent lead certification and legal compliance, LeadConduit for optimizing lead acquisition, and LeadsBridge for automating workflows. The company serves industries such as insurance, financial services, home services, and more, providing tools for marketers to acquire leads at scale while ensuring compliance with legal standards like TCPA. With over 20 years in the industry, ActiveProspect brings transparency and trust to online lead generation.

📋 Description

• Define solution-level strategies connecting products and capabilities to business problems faced by performance marketers, lead buyers, and lead sellers • Translate product capabilities into cohesive solution narratives and customer outcomes • Identify packaging, bundling, cross-sell, and portfolio expansion opportunities • Develop solution frameworks based on workflows, buying journeys, use cases, industry needs, and measurable outcomes • Partner with Product Management, Sales, and Marketing leadership on strategic priorities • Create business cases and recommendations based on market opportunities, target segments, buyer needs, differentiation, revenue potential, and capabilities • Support pricing, packaging, portfolio, commercialization, roadmap, and investment decisions • Develop and maintain market research programs and conduct customer, win/loss, survey, focus group, analyst, expert, and secondary research • Segment customer and prospect insights and translate findings into recommendations for product strategy, messaging, campaigns, content, and sales plays • Build and maintain competitive intelligence programs, profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings • Equip Sales and Customer Success with competitive insights through tools such as HighSpot • Create and maintain positioning, messaging, message maps, value propositions, proof points, elevator pitches, and solution narratives • Adapt messaging for executive, marketing, operations, compliance, sales, data, and technical audiences • Contribute to go-to-market strategies, product launches, release communications, sales enablement, campaigns, events, webinars, analyst briefings, and thought leadership • Train Sales and Customer Success teams on buyers, market dynamics, competitive context, solution value, and discovery questions • Define success measures and track impact on pipeline, win rates, sales cycles, adoption, cross-sell, retention, and revenue expansion • Present findings and recommendations to senior leadership • Build evidence-based decision-making across Product, Marketing, Sales, and Customer Success

🎯 Requirements

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry • Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field • MBA is a plus • Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains • Experience in lead generation, performance marketing, or compliance-driven environments • Familiarity with APIs, data flows, data providers, and identity graphs • Experience working with or marketing alongside Snowflake, AWS, or similar data marketplace and cloud providers • Proven track record of successful product launches and GTM campaigns • Strong analytical skills and a data-driven approach to decision-making • Excellent written and verbal communication skills • Proficiency in creating sales enablement tools and marketing content • Expertise in HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools • Outstanding problem-solving skills and attention to detail • Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable • Authorization to work in the U.S.

🏖️ Benefits

• Equal Opportunity Employer • Remote work arrangement indicated by the job title/location • Product and professional collaboration across Marketing, Sales, Product, Customer Success, and Executive teams

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