Senior Manager, CA Segment Measurement & Insights Lead

🕒 May 28

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Manulife

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1887

💸 Finance

⚕️ Healthcare Insurance

💰 $1.2G Post-IPO Debt on 2023-03

Finance • Insurance • Healthcare Insurance

Manulife is a leading international financial services group based in Canada, offering a range of insurance and wealth management products to customers across North America, Asia, and Europe. The company is dedicated to helping people with their financial and healthcare needs through innovative solutions in insurance, investment, and retirement planning. Manulife is notable for its commitment to sustainability, diversity, equity, and inclusion. It has been recognized as one of Canada’s Top 100 Employers, demonstrating its dedication to creating a supportive and diverse workplace. With operations spanning numerous countries, Manulife is committed to delivering strong financial performance and customer satisfaction.

📋 Description

• Standardizing digital measurement framework • Developing end-to-end measurement strategies, measurement roadmaps, and KPI standards • Translating complex data into clear narratives • Performing data extraction, modeling, and analysis using SQL/Python • Generating actionable recommendations for senior marketing and business leaders • Leading a dedicated team of analysts and managers • Managing intake and team capacity for segment personalization use-cases • Leading Databricks-first marketing data architecture practice • Advancing predictive, causal, and optimization analytics

🎯 Requirements

• 15+ years in marketing/digital analytics, BI insights, or data science • Deep expertise across segments-aligned domains, including digital sales, CX, Brand & Distribution, Analytics Engineering, and Python based Data Science • Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog • Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries • 10 years of experience in leading analysts / BI developers / analytics engineers / data scientist • Familiarity with Adobe Analytics, Adobe Journey Optimizer and Target activation and outcome feedback loops

🏖️ Benefits

• Health, dental, mental health, and vision insurance • Short- and long-term disability • Life and AD&D insurance coverage • Adoption/surrogacy and wellness benefits • Employee/family assistance plans • Retirement savings plans, including pension and global share ownership plan with employer matching contributions • Financial education and counseling resources • Generous paid time off program in Canada including holidays, vacation, personal, and sick days • Full range of statutory leaves of absence