Performance Marketing Lead

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $140k - $175k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NewRetirement

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

NewRetirement is now Boldin, a comprehensive financial confidence platform focused on retirement planning and financial wellness. It provides users with a range of financial planning tools and services to help manage their finances, optimize retirement savings and income, and make informed financial decisions. The platform includes a suite of calculators and tools for retirement income, budgeting, social security, insurance, and estate planning, among others. Boldin also offers personalized support through classes, coaching, and financial advisors, helping individuals to organize their finances and plan for the future with confidence. With features like real-time financial monitoring, scenario planning, and personalized recommendations, Boldin aims to empower users to feel in control of their financial journey and retirement goals.

📋 Description

• Own paid acquisition strategy and execution across paid channels, initially focusing on SEM and paid social • Expand into CTV, paid sponsorships, and other channels based on data • Own paid media budget allocation, pacing, and reallocation • Manage campaigns end to end: strategy, build, launch, optimization, analysis, and reporting • Optimize keywords, ad copy, campaign structures, and bid strategies • Establish testing across ad copy, creative formats, audiences, targeting, and landing pages • Partner with product and design to improve landing page and funnel conversion rates • Manage performance against CAC, LTV:CAC, CPA, and ROAS targets • Connect paid spend to registrations, trial starts, and new customer revenue • Analyze audience and placement data to identify opportunities and eliminate inefficient segments • Report weekly on paid performance and test results • Partner with data teams on attribution, tracking, and conversion measurement • Evaluate and manage agencies, vendors, and tools • Evolve the acquisition roadmap based on performance, seasonality, competition, and audience insights • Work directly with the Head of Growth and collaborate with data, product, lifecycle, and creative teams

🎯 Requirements

• 6+ years in performance marketing or paid acquisition • Meaningful experience in a consumer/B2C environment • Hands-on experience with Google Ads and paid social, including Meta • Experience with Reddit, LinkedIn, YouTube, or TikTok is a plus • Track record of owning a paid budget of at least $1M annually and hitting efficiency targets • Strong analytical skills, including pulling numbers from BI or warehouse layers and building reporting • Understanding of attribution, incrementality, and measurement limitations • Experience with subscription or freemium business models • Experience with conversion rate optimization and landing page/funnel testing • Clear written communication for leadership audiences • Comfortable setting priorities in a small, fast-moving team • Authorization to work in the United States without sponsorship

🏖️ Benefits

• Equity • Performance-based bonus • Reasonable accommodations throughout the recruitment process • Inclusive and diverse workplace culture

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