Senior Measurement & Ad Operations Strategist

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Northern Trust

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1889

💼 Consulting

🛡️ Insurance

📦 Logistics

Consulting • Insurance • Logistics

Northern Trust is a trusted financial advisor known for its commitment to service, expertise, and integrity. The company provides financial services to a diverse range of clients including family offices, financial advisors, corporations, and nonprofits. With a focus on integrated trading solutions and insights into economic challenges, Northern Trust offers a comprehensive range of services tailored to the needs of various financial entities. It also emphasizes research and client engagement to help shape economies and optimize fund operations. Founded in 1889, Northern Trust continues to build on its reputation as a leader in the finance industry.

📋 Description

• Tracking & Infrastructure • Architect and maintain client-side and server-side tracking (GTM web/server containers, dataLayers, Conversions APIs—Meta CAPI, Google Enhanced, TikTok Events API) • Own GA4 implementation and lead end-to-end tag QA • Troubleshoot tracking issues across self-serve and programmatic platforms • Keep architecture ahead of privacy shifts (iOS changes, cookie deprecation, consent mode) • Reporting & Insights • Own reporting architecture, dashboards, and automated data pulls (paid, CRM, web analytics) • Build and scale AI-assisted reporting processes and manage connector tools (Supermetrics, PowerMyAnalytics) • Lead performance reporting and trend analysis for clients and internal leadership • Measurement Strategy & Attribution • Set measurement strategy and standards Northern applies across client accounts and internally • Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift) • Serve as Northern's point of contact for external MMM consultant; sense-check inputs and outputs • Translate results into media budget and channel allocation recommendations • Act as measurement subject-matter expert on client calls and identify opportunities to expand services • CRM & Data Integration • Build and maintain CRM/first-party data connections to media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions) • Establish data hygiene and refresh processes to keep audiences and conversion signals accurate • Data Feeds & Paid Media Ops • Own data feed setup, management, and optimization across accounts; troubleshoot disapprovals and rejections • Manage budget pacing with dashboards and alerts • Build ad scripts and rules-based automation to reduce manual upkeep • Paid Media Management • Lead day-to-day management of one or more paid media accounts (Meta and Google Ads primary) • Drive client success by launching data-driven campaigns and executing real-time optimizations • Mentorship & Growth • Identify process gaps and build scalable measurement and tracking workflows • Shape team-wide standards, tooling choices, and best practices; mentor team members on technical deliverables • Drive adoption of tracking and reporting standards across the paid media team

🎯 Requirements

• Core Experience (5-8+ years) • Paid media, ad operations, marketing analytics, or measurement with hands-on ownership of tracking and reporting infrastructure. • Technical Expertise • Google Tag Manager (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and basic server/cloud concepts) • Server-side APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API) • SQL and dashboarding (Looker Studio, Tableau, or similar) • GA4 fluency required; Adobe Analytics a plus • Platform & Channel Knowledge • Broad fluency across Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP environments • CRM/first-party data integration with media platforms • Measurement & Analytics • At least one MMM or advanced measurement platform (Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or in-house MMM building experience • Ability to design or interpret incrementality tests (geo holdouts, conversion lift studies) • Education & Certifications • Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience • Platform certifications a plus: GA4, Google Ads, Meta Blueprint, Google Tag Manager

🏖️ Benefits

• Robust Benefits plan, including a Health Spending Account • Wellness Program & LifeWorks EAP • Fitness Reimbursement Program • Vet Care Program • RRSP Matching • Profit-Sharing • Performance Bonuses • Endless Professional Growth Opportunities • Delicious Meals & Company Social Events • Free Onsite Parking • Referral Bonus Program • Flexible work environment - so you can work where & when you work best • Allowance to help set up home office