Performance Marketing Specialist, Paid Search

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Odd Bunch

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2022

🍽️ Food & Beverage

👥 B2C

🛍️ eCommerce

Food & Beverage • B2C • eCommerce

Odd Bunch is a subscription produce delivery company that sources cosmetically “odd” or surplus fruits and vegetables from farms, greenhouses and distributors and delivers farmer-quality boxes to consumers at discounted prices. The service repackages imperfect or surplus produce into weekly boxes (small/medium/large), delivers to customers in regions such as SW Ontario and the Lower Mainland BC, and aims to reduce food waste while lowering household grocery costs. Customers can pause or cancel anytime and receive substitutions; the business operates primarily as a direct-to-consumer e-commerce subscription service.

📋 Description

• Own paid search CPA, blended CAC, and new subscriber volume across Canada, the US, and Oddies/Australia • Manage Google Ads Search, Shopping, Performance Max, Demand Gen, and YouTube account structure • Manage budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing • Own paid search for corporate, workplace, and wholesale B2B accounts • Build Microsoft Advertising, Bing Audience Network, and Reddit Ads into meaningful channels • Evaluate emerging search surfaces, including AI answer engines and shopping agents • Reconcile platform-reported conversions against GA4 and Triple Whale • Report cost per new customer rather than cost per conversion • Write and test ad copy within character limits • Partner with the web/CRO team on paid landing page performance • Own the paid search stack and drive AI/automation leverage • Deliver data-backed leadership reporting with insights and recommendations

🎯 Requirements

• 2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred) • Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking • Experience running more than one market or region • US launch experience preferred • Judgment to know when a market needs its own structure • Strong short-form copywriting and stakeholder communication • Operator's reliability: own commitments end-to-end and flag risk early • B2B or lead-generation paid search is a bonus

🏖️ Benefits

• Free grocery plan • Bi-annual performance bonus tied to company and individual targets • Health plan available after 3 months • RRSP matching available at 12 months • 20 days Paid Time Off (PTO) • Fully remote within Canada, with flexible hours • Strong potential for growth within the company