Senior Manager, Marketing Analytics

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Optro

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

☁️ SaaS

📋 Compliance

🤖 Artificial Intelligence

SaaS • Compliance • Artificial Intelligence

Optro is an enterprise software company (formerly AuditBoard) that provides an AI-powered Governance, Risk, and Compliance (GRC) platform for large organizations. Its cloud-based system connects audits, controls, risk assessments, third-party risk, and compliance frameworks into a unified operational model that continuously monitors evidence, surfaces control failures, and automates assurance workflows. Optro targets enterprises and regulated organizations seeking to scale risk programs, improve visibility and compliance, and leverage domain-trained AI to move from reactive oversight to proactive risk management.

📋 Description

• Own end-to-end marketing performance measurement across campaigns, channels, and programs from first touch through closed-won revenue • Build and improve attribution and funnel models used for budget allocation, communicating assumptions and limitations • Apply machine learning and LLM-based approaches to propensity scoring, pipeline forecasting, channel mix optimization, and anomaly detection • Build AI-assisted insight generation for automated “what changed and why” reporting to marketing leaders • Evaluate, pilot, and scale AI capabilities in marketing and analytics tools; make build-versus-buy recommendations • Establish responsible AI practices, including output validation, assumption documentation, drift monitoring, and coordination with Security and Legal • Partner with Demand Generation and Events teams on targets, pipeline forecasts, and performance tracking • Design and maintain dashboards and self-serve reporting • Own the marketing data stack analytics, including Salesforce, marketing automation, and warehouse tables • Deliver executive analysis and readouts for QBRs, board materials, and annual planning, including budget scenarios and ROI cases • Raise analytical standards through mentorship, documentation, and presentation guidelines

🎯 Requirements

• 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function • At least 2 years leading analysts, cross-functional projects, or both • B2B SaaS experience strongly preferred • Deep, hands-on SQL skills, including independently pulling, joining, and validating data • Demonstrated ownership of B2B funnel and attribution measurement • Experience building or substantially rebuilding a multi-touch attribution or pipeline model • Experience applying machine learning or AI to a business problem, such as propensity or lead scoring, forecasting, segmentation, or automated insight generation • Exposure to ABM platforms such as 6sense or Demandbase, or to media mix modeling and incrementality testing at scale • Fluency with Salesforce, a marketing automation platform such as Marketo or HubSpot, and a BI tool such as Tableau, Looker, or Power BI • Strong executive communication skills • Partnership with marketing operations, demand generation, sales operations, and finance • Background checks required • Nice to have: dbt, Python or R, and a cloud data warehouse such as Snowflake, BigQuery, or Redshift • Nice to have: experience supporting an enterprise, multi-product go-to-market motion • Nice to have: experience building with LLM APIs or AI-assisted analytics tooling

🏖️ Benefits

• $200/mo (USD) LYBL allowance for anything that enhances your life • Comprehensive employee health and life insurance coverage • Competitive compensation & bonus program • Statutory vacation + Flexible vacation • Time off for your birthday & volunteering • Employee resource groups • Opportunities for team and company-wide get-togethers