Marketing Manager

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Perseus Group, Constellation Software

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🤝 B2B

☁️ SaaS

B2B • SaaS

Perseus Group is a part of Constellation Software Inc. , focused on investing in and building enduring software businesses. With operations in over 100 vertical markets and a family of more than 800 companies, Perseus Group specializes in acquiring B2B software companies that provide mission-critical solutions for niche markets. Their approach involves offering permanent capital, fostering a culture of excellence, and ensuring recurring revenue through SaaS or maintenance models. The group emphasizes continuous improvement, empowered leadership, and integrity in all operations.

📋 Description

• Own and execute ASPEN’s end-to-end marketing strategy to drive pipeline growth, customer expansion, and measurable marketing impact • Plan, execute, measure, and optimize lead acquisition strategies using ABM and mass marketing tactics • Identify target accounts, develop message sequencing and personalization, and coordinate execution and measurement • Coordinate presence at approximately 2–3 industry conferences per year, including planning, logistics, campaigns, and lead follow-up with Sales • Manage and optimize the ASPEN website and SEO strategy with external vendors • Own and execute the social media strategy, including approximately one post per week • Create monthly thought leadership content • Develop and maintain sales and marketing collateral, including case studies, solution overviews, and industry-specific messaging • Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention • Lead and coordinate the customer conference, including agenda development, speaker coordination, and cross-functional alignment • Partner with Sales and Customer Success on expansion campaigns, adoption initiatives, and upsell programs • Support go-to-market execution for new enhancements, modules, and products • Develop and refine core messaging, positioning, and value propositions • Ensure consistent messaging across channels and customer touchpoints • Conduct competitive and market analysis to inform campaign design and messaging • Track and report campaign performance, pipeline contribution, ROI, and conversion metrics • Optimize programs based on performance data and qualitative feedback • Own marketing initiatives end-to-end from planning through execution, measurement, and refinement

🎯 Requirements

• 4–7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments • Proven ability to execute campaigns hands-on, not just manage agencies or vendors • Experience with account-based marketing, email marketing, and digital demand generation • Strong collaboration with Sales and Product teams • Analytical mindset with experience tracking pipeline, attribution, and campaign performance • Excellent written and verbal communication skills • High ownership mindset and comfort operating independently in a lean environment • Experience within a dealership or dealership industry preferred • Experience building human-in-the-loop AI processes to expedite workflows preferred • Familiarity with marketing automation and CRM platforms preferred • Experience running events, conferences, or field marketing programs preferred • Canadian residence required • Travel availability of up to 20% across North America

🏖️ Benefits

• Remote work • Equal opportunity and inclusive work environment • Reasonable accommodation for applicants with disabilities