Product Marketing Lead – Billing

🔥 13 hours ago

🇨🇦 Canada – Remote

💵 CA$143k - CA$183k / year

⏰ Full Time

🟠 Senior

📊 Billing Specialist

👻 Ghost score 0%

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Paddle

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Own product marketing for the Billing product group • Report to the VP of Product Marketing • Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback • Define positioning, messaging, segmentation, proof points, and the product story • Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning • Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures • Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support to influence priorities, packaging, enablement, and customer outcomes • Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance • Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions • Set objectives and measures for customer adoption, retention, and commercial impact • Use data and opportunity sizing to highlight business and customer opportunities • Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality • Establish a sharper product story, repeatable launch and commercial-change approach, stronger enablement, and clear visibility into adoption and business impact within the first year

🎯 Requirements

• Track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market • Experience leading high-impact launches, migrations, packaging changes, or commercial initiatives with measurable results • Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement • Ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence • Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences • Experience across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy • Examples of using AI, agents, or automation to improve speed, quality, or insight • Must be legally authorized to work in the country this role is being advertised in, without sponsorship

🏖️ Benefits

• Equity • Remote work options • Unlimited holidays • 4 months paid family leave regardless of gender • Annual learning fund • Regular internal and external training • Personal development support • Flexible option to work remotely, from company hubs, or a combination of both