Web Optimization and Personalization Manager

🕒 June 24

🇺🇸 United States – Remote

💵 $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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PandaDoc

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 Series C on 2021-09

SaaS • B2B • Productivity

PandaDoc is a comprehensive document management solution that helps businesses streamline their document workflows. It offers a range of features including custom agreement generation, eSignatures, CPQ (configure, price, quote) capabilities, and real-time collaboration tools. PandaDoc is designed for ease of use, enabling teams to automate document creation and management processes, thus improving efficiency and reducing errors. The platform integrates with popular CRM systems, payment gateways, and other tools to facilitate seamless business operations. Focused on security and compliance, PandaDoc supports legal and secure electronic transactions, making it ideal for businesses looking to optimize their agreement management processes.

📋 Description

• Own conversion rate optimization: Turbo-charge conversion rates across our self-serve and sales journeys, from the homepage to pricing to demo request. • Run the web experimentation program: Design, prioritize, and ship A/B, multivariate, and split-URL tests across pandadoc.com. • Optimize for agentic experience: Make pandadoc.com convert for AI agents as well as people. • Partner on personalization: Work with the Web Experience Manager to shape and test personalization for direct, returning, and high-intent traffic. • Own the experimentation stack: Lead the evaluation and final decision on our experimentation and personalization tooling. • Turn data into decisions, then scale them: Partner with our data team to build the reporting that ties web conversion to pipeline and revenue. • Collaborate cross-functionally: Align with Growth, RevOps, SEO, Design, and Web Development so that winning tests ship, scale, and stick.

🎯 Requirements

• 3-5 years in conversion rate optimization, experimentation, or growth, preferably in B2B SaaS • Proven track record owning an A/B testing program end to end, with measurable conversion lift you can speak to • Hands-on experience with experimentation and analytics tools such as VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, and Hotjar • Strong statistical literacy, including significance testing, sample-size planning, and guardrail metrics • Working understanding of how large language models read, cite, and act on web content, including answer engine optimization, structured content, and emerging standards like llms.txt and MCP • Comfort in a modern web stack (Next.js and Contentful), with enough HTML, CSS, and JavaScript to reason about how a test is implemented • Experience partnering with Design, Engineering, and Analytics to move from idea to live test.

🏖️ Benefits

• Employees may be able to purchase company stock (or receive annual bonuses) • Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. • Employees will also receive 13.34+ hours of paid time off per month • 6 self care days • birthday PTO day • 12 company paid holidays off per year.