Director – Performance Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $168k - $210k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Procurify

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

💸 Finance

🤝 B2B

💰 Series B on 2019-06

SaaS • Finance • B2B

Procurify is a company that offers a comprehensive procure-to-pay platform designed to help organizations control spending and automate purchasing and accounts payable processes. The platform enables businesses to streamline procurement workflows, manage expense approvals, and enhance vendor management and contract management processes. By providing real-time analytics and budget management tools, Procurify helps enterprises minimize spend, maximize efficiency, and achieve significant cost savings. The solution also facilitates the adoption of remote procurement practices via its mobile app and integrates with various accounting systems such as QuickBooks, Netsuite, and Microsoft Dynamics 365, among others.

📋 Description

• Own the strategy, execution, forecasting, and performance of paid acquisition channels • Lead paid media optimization across campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation • Identify, test, and scale new acquisition opportunities • Leverage CRM data, offline conversion tracking, and advanced bidding strategies • Own paid media budgets, performance forecasting, and external agency relationships • Lead Procurify’s digital experience strategy and website conversion strategy • Manage and develop the WebOps Manager • Lead website experimentation and conversion optimization programs • Partner with Content & Brand and Product Marketing on digital experiences and buyer intent • Own performance analysis and reporting across paid acquisition and digital conversion • Partner with Revenue Operations on attribution, conversion tracking, and measurement • Apply advanced analytics, attribution, and incrementality testing • Translate performance insights into executive recommendations and optimization strategies • Provide strategic and operational leadership across paid acquisition and digital experience • Collaborate with Demand Generation, Content & Brand, Product Marketing, Sales, and Revenue Operations • Champion the application of AI across performance marketing • Communicate priorities, performance, and strategic recommendations to marketing and executive leadership

🎯 Requirements

• 7–10 years of experience in B2B SaaS performance marketing • Demonstrated ownership of significant paid media budgets and measurable pipeline outcomes • Deep hands-on expertise in Google Ads, Microsoft Advertising, and other paid media channels • Experience with campaign strategy, bidding, optimization, and performance analysis • Proven success driving paid acquisition and qualified pipeline in B2B SaaS environments • Understanding of offline conversions, CRM-based performance data, and automated bidding strategies • Experience leading website conversion strategy, CRO programs, and digital experience improvements • Advanced analytical and experimentation skills, including attribution, performance forecasting, incremental measurement, and investment optimization • Hands-on experience with Salesforce, Google Analytics 4, and Google Ads • Familiarity with Marketo and Marketo Measure • Strong commercial judgment and problem-solving skills • Ability to leverage AI tools to improve marketing performance and accelerate workflows • Experience managing team members, collaborating with agencies, and influencing cross-functional stakeholders • Strong executive communication skills • Strong knowledge of SEO, GEO, and organic acquisition • Must be located in Canada and have appropriate Canadian work authorization or sponsorship eligibility

🏖️ Benefits

• Flexible working hours • Work anywhere from within Canada • Flexible responsible time off • Extended health, vision, and dental benefits • Employee Assistance Program (EAP) • Health and wellness spending account • Regular educational lunch and learns • Competitive stock program / stock options • Company Incentive Plan (CIP) target of 15% of base salary • Remote-first work environment