Senior Manager, Integrated Marketing

🔥 15 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $121k - $189k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Robert Half

WebsiteLinkedInAll Job Openings

10,000+ employees

⚖️ Legal

📣 Marketing

📦 Logistics

Legal • Marketing • Logistics

Robert Half is the world’s first and largest specialized talent solutions firm, connecting opportunities at great companies with highly skilled job seekers. The company provides contract, temporary, and permanent placement solutions across multiple sectors including finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Recognized for its workplace excellence, Robert Half has been listed on Fortune’s World’s Most Admired Companies and Forbes Best Employer for Diversity, and it is the parent company of Protiviti®. Robert Half is publicly traded on the New York Stock Exchange (RHI) and is a member of the S&P 500 index.

📋 Description

• Own integrated marketing strategy and annual marketing planning for an assigned priority specialized audience • Develop audience integrated marketing strategies reflecting seasonal and cyclical demand, buyer and candidate needs, competitive dynamics, business priorities, and revenue opportunities • Translate business objectives into integrated marketing programs, campaigns, activation plans, and growth initiatives • Serve as the primary marketing partner for assigned Executive Directors on audience strategy, planning, campaign priorities, growth opportunities, and performance • Recommend audience priorities, campaign sequencing, resource needs, and marketing investments based on impact, urgency, and business value • Ensure audience insights inform campaign planning, content marketing priorities, creative direction, channel activation, and marketing activation • Lead planning and orchestration of integrated marketing programs, campaigns, and initiatives across channels and teams • Develop integrated program and campaign briefs defining audience, objectives, insights, activation strategy, channel roles, offers, timing, measurement, and deliverables • Lead cross-functional collaboration among Brand, Content Marketing, Brand Design Studio, Field Marketing, Analytics, Performance Marketing, Communications, Web, and other partners • Drive campaign governance, decision-making, prioritization, and optimization • Monitor performance, evaluate ROI, identify insights, and optimize programs through a test-and-learn approach • Manage, coach, and develop Senior Marketing Managers or Marketing Managers • Align practice-group marketing, audience activation, marketing activation, and one-to-one marketing tools with audience strategy and integrated marketing plans • Guide development of customer-facing marketing tools, collateral, email templates, pitch decks, playbooks, opportunity kits, and practice-specific resources • Gather and synthesize field and stakeholder feedback to improve strategies, campaign performance, activation adoption, and market relevance • Build partnerships across Marketing, business leadership, Communications, and Executive Director teams • Champion audience-centric, field-informed, performance-driven marketing throughout the organization • Provide timely feedback, address concerns, and manage difficult conversations with emotional intelligence, fairness, and consistency

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required • MBA or related advanced degree preferred • 8+ years of progressive marketing experience • 4+ years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related disciplines • Experience developing audience, segment, industry, or customer-focused marketing strategies • Experience leading complex, cross-functional marketing initiatives and influencing senior stakeholders • Experience managing direct reports or leading professional contributors preferred • B2B, professional services, staffing, consulting, technology, or similar experience preferred • Integrated marketing strategy • Audience segmentation and planning • Go-to-market planning • Campaign development and orchestration • Audience activation and marketing activation • Marketing measurement and optimization • Business acumen and prioritization • Team leadership and coaching • Executive stakeholder influence • Cross-functional collaboration and change management • Executive presence • Strong written and verbal communication • Ability to influence without authority in a matrixed organization • Strong relationship building with Executive Directors, business leadership, Marketing, Communications, and cross-functional stakeholders • Ability to simplify complex issues and align teams around priorities • Marketing planning and campaign management tools • CRM and marketing technology platforms • Marketing analytics and reporting tools • Microsoft Office Suite and Copilot • Ability to use AI and MarTech capabilities to improve planning, workflows, measurement, and marketing effectiveness • Successful completion of a background check is required as a condition of employment

🏖️ Benefits

• Discretionary annual bonus • Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Up to 17 days of Choice Time Off (CTO) per calendar year for new hires, pro-rated based on hours worked • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Reasonable accommodation assistance for applicants with disabilities

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