Demand Generation Marketing Manager

🕒 August 6

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 49%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Shift Markets

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

₿ Crypto

☁️ SaaS

🤝 B2B

Crypto • SaaS • B2B

Shift Markets is an enterprise software provider that supplies white-label digital asset infrastructure and exchange technology to financial institutions, brokers, and fintechs. Its platform powers crypto spot and derivatives trading, market making, liquidity aggregation, back-office operations, and crypto payments (CryptoPay), plus licensing and regulatory support and integrations for wallets, KYC/KYT, and liquidity providers. Shift enables clients to launch and scale exchanges and crypto services quickly with pre-sourced liquidity, proven tech, and 24/7 support.

📋 Description

• Own the day-to-day strategy, execution and optimisation of Shift’s B2B paid acquisition across Google Ads and LinkedIn Ads • Build campaigns, manage targeting and bidding, test creative, track conversions and allocate budget • Build and improve the full funnel from ads through landing pages, forms, CRM, email and Sales • Own landing-page optimisation and conversion-rate optimisation • Manage and refine Zapier and CRM automation workflows, including Zoho workflows • Maintain marketing and attribution reporting measuring lead quality, sales progression, pipeline and revenue • Improve lead scoring, audience segmentation, retargeting and nurturing flows • Collaborate with the Content & Social Media Marketer on conversion-focused assets • Partner with Sales on CRM hygiene, lead labeling and downstream lead progression • Contribute to quarterly marketing planning and campaign ideation • Apply AI tools for research, segmentation, analysis and efficiency • Identify and test additional demand-generation channels such as newsletter sponsorships, podcasts, Reddit Ads and X Ads

🎯 Requirements

• Recent, hands-on experience personally managing and scaling both Google Ads and LinkedIn Ads for B2B audiences • Demonstrated experience owning acquisition beyond lead generation, with accountability for SQLs, opportunities, qualified pipeline and/or closed revenue • Ability to discuss concrete campaign results, including media spend, lead/customer acquisition economics, pipeline generated and revenue impact • Strong understanding of the complete B2B funnel: ad → landing page → form → CRM → lead scoring/nurture → Sales handoff → opportunity → revenue • Hands-on experience building and optimising landing pages and running CRO tests • Hands-on experience with CRM and marketing automation platforms such as Zoho, HubSpot or Salesforce, including workflows, lead routing, segmentation, scoring and nurture • Strong working knowledge of attribution and reporting, with the ability to connect channel performance to CRM and revenue outcomes • Comfortable operating as a hands-on individual contributor • Strong written communication, analytical ability and attention to detail • 5+ years of recent B2B demand-generation/performance-marketing experience • Bachelor’s degree • Experience marketing B2B fintech, SaaS, financial-services or digital-asset products is a bonus • Experience with Zoho is a bonus • Experience with Zapier or comparable workflow-automation tools is a bonus • Familiarity with Figma, dashboards and data-visualisation tools is a bonus • Ability to work 40 hours per week with meaningful overlap with New York business hours

🏖️ Benefits

• Flexibility across time zones with a supportive, international team • Remote-based role • Growth opportunities as the team expands, including mentorship of future coordinators • Exposure to marketing–sales alignment, performance operations, and full-funnel strategy