Content Marketing Manager

🕒 September 25

🇺🇸 United States – Remote

💵 $100k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 11%

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Logo of Sortly

Sortly

51 - 200 employees

Founded 2012

🏗️ Construction

🏥 Healthcare

🏭 Manufacturing

Construction • Healthcare • Manufacturing

Sortly is a comprehensive inventory management software designed to streamline the process of tracking and managing business inventory. It offers a user-friendly mobile app that allows businesses to track inventory from any device and location. The platform features QR code and barcode scanning, real-time alerts for low stock, and powerful reporting capabilities. Sortly can integrate with other platforms for enhanced efficiency and is suitable for various industries, including construction, medical, warehouse, education, and non-profit sectors. Its easy-to-use interface makes it an excellent solution for small businesses looking to organize and automate their inventory management processes.

📋 Description

• Execute Sortly's evolving organic search strategy by developing authoritative, optimized content for traditional and AI-driven search • Lead editorial planning and production across the blog and priority web content • Manage the editorial calendar from brief through publication while maintaining quality, consistency, and publishing velocity • Draft and shape data-rich blog content, competitive content, customer stories, lead magnets, and event content • Partner with the Data team on proprietary research and benchmark studies • Build and refine AI-assisted workflows for research, outlining, drafting, editing, and optimization • Own day-to-day agency and freelance relationships, including assignments, feedback, timelines, and delivery • Monitor content and channel performance and recommend improvements • Own the weekly Inventory Insider newsletter, including planning, writing, deployment, and optimization • Improve newsletter performance through segmentation, testing, and engagement and conversion data • Collaborate with Demand Generation and Product Marketing on email content, campaigns, and nurture programs • Lead planning, creation, and execution across LinkedIn, Facebook, and Instagram • Test social formats to improve engagement, reach, and brand visibility • Repurpose editorial, research, customer, and campaign content into platform-native social content • Coordinate support for company announcements, product launches, and integrated marketing campaigns

🎯 Requirements

• 5+ years of experience in content marketing, preferably for B2B audiences • Exceptional writing and editing skills across formats, including blog and editorial, email, social, customer stories, and longer-form assets • Hands-on experience managing content programs across multiple channels, such as blog, email, and organic social • Strong understanding of SEO best practices and familiarity with emerging GEO and AI-search considerations • Experience using AI tools to improve content research, creation, optimization, or production workflows • Ability to synthesize complex information, data, and subject-matter expertise into clear, compelling content • Ability to manage multiple projects, stakeholders, external partners, and deadlines while maintaining high editorial standards • Experience using content performance data to identify opportunities and improve execution • Experience with B2B SaaS • Bonus points for experience with Construction or Field Services audiences, or with topics such as inventory management and asset tracking • HubSpot and WordPress experience is a plus

🏖️ Benefits

• Competitive salary and benefits package • Annual off-site retreats • Home office stipend • 401k match • Yearly learning and development reimbursement • Opportunity to work with a passionate and dedicated team • A culture that fosters innovation, growth, and collaboration • Chance to make a significant impact on the future of inventory management

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