Senior Lifecycle Marketing Manager, PLG

🔥 17 hours ago

🇨🇦 Canada – Remote

💵 $100k - $137.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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StackAdapt

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

📣 Marketing

☁️ SaaS

📱 Media

💰 $235M Private Equity Round - StackAdapt on 2025-02

Marketing • SaaS • Media

StackAdapt is an AI-powered programmatic marketing platform and demand-side platform (DSP) that helps advertisers, agencies, and brands plan, execute, and optimize multi-channel digital advertising campaigns. The platform uses machine learning and first‑party data to provide advanced audience targeting, contextual and location-based targeting, creative optimization, and real-time campaign analytics across channels like connected TV, display, native, video, audio, in-game, digital out-of-home, and email. StackAdapt offers enterprise-grade solutions, client services, an API, and tools for creatives and reporting to support full-funnel advertising at scale.

📋 Description

• Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion • Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels • Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns • Build and launch lifecycle campaigns in MarTech platforms, including audience segmentation, workflow development, behavioral triggers, testing, and performance reporting • Audit existing journeys, identify opportunities, and prioritize improvements • Partner with Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to drive execution • Define lifecycle KPIs, maintain dashboards, and own recurring performance reports and stakeholder updates • Lead testing and optimization to improve activation, engagement, retention, and self-serve revenue • Use AI tools to improve campaign development, data analysis, reporting, and operational efficiency while applying sound judgment and quality control • Contribute to pitching, planning, and launching new lifecycle programs • Support the development and execution of the PLG lifecycle roadmap • Report to the Group Manager, Lifecycle & PLG

🎯 Requirements

• Experience in product-led growth, lifecycle marketing, growth marketing, or a related discipline, ideally in B2B SaaS • Hands-on experience building omnichannel campaigns in MarTech and marketing automation platforms • Strong email marketing experience • Experience with in-app messaging, product-led engagement programs, and paid or programmatic media • Understanding of how data flows across marketing, product, revenue, and operational systems • Ability to use customer and performance data to develop and improve lifecycle programs • Strong communication and cross-functional collaboration skills, with the ability to influence without direct authority • A bias toward action and the ability to move work from strategy through execution • B2B marketing experience is required; relevant B2C experience may also be considered • Intermediate-to-advanced proficiency using AI tools for analysis, campaign development, reporting, and workflow efficiency • Strong analytical, organizational, and project-management skills • Bonus: Experience in MarTech, AdTech, email service providers, customer data platforms, or B2B SaaS • Bonus: Experience working with Meta Ads, ChatGPT Ads, or Google Search • Bonus: Experience launching lifecycle programs in a hyper-growth environment

🏖️ Benefits

• Highly competitive salary • Retirement/ 401K/ Pension Savings globally • Competitive Paid time off packages including birthday's off! • Access to a comprehensive mental health care program • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, books etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave program • A friendly, welcoming, and supportive culture • Our social and team events! • Additional compensation may include annual bonuses, commissions, equity awards, and a comprehensive benefits package

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