Integrated Marketing Lead – Cross Product

🕒 September 22

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Stripe

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

💳 Fintech

🛍️ eCommerce

🤝 B2B

💰 Venture Round on 2021-05

Fintech • eCommerce • B2B

Stripe is a global payments processing platform that enables businesses to accept online and in-person payments. It offers a comprehensive suite of financial services, including payment processing, billing, and revenue management tools, aimed at businesses of all sizes, from startups to enterprises. By providing a developer-friendly API, Stripe allows businesses to streamline their payment operations and embed financial services directly into their applications, facilitating both B2B and B2C transactions.

📋 Description

• Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand • Develop cross-product thought leadership and amplify high-value content across paid media, content syndication, digital and in-person events, social media, and other channels • Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure campaigns are cohesive and aligned with the end-to-end customer journey • Bring together Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations partners to align priorities, execute integrated programs, and contribute to pipeline growth • Drive programs from brief development and stakeholder alignment through execution, measurement, and optimization • Evolve Stripe’s global online events strategy into a scalable, programmatic engine supporting products, segments, industries, and regions • Manage and support a small team by providing priorities, coaching, and feedback while remaining involved in program strategy and execution • Identify and test innovative ways to reach and engage Stripe’s audiences • Collaborate with Integrated Marketing leads and regional demand generation teams on cross-product campaigns and Stripe’s global online events program

🎯 Requirements

• 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing • Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across paid media, content, email, events, and webinars • Experience defining, managing, and using marketing performance metrics to evaluate and improve programs • Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously • Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams; candidates should be prepared to discuss programs they have directly owned • Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives • Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows (preferred) • Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency (preferred) • Experience with or exposure to event or field marketing (preferred) • Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions (preferred) • Experience in an adjacent discipline, such as strategy consulting or paid media (preferred)