Google Ads Media Buyer – Growth Strategist

🔥 1 minute ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

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Sweat Pants Agency

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11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end • Act as strategist, media buyer, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits for clients • Separate brand and non-brand performance and manage them as distinct businesses • Analyze PMax performance, including branded versus incremental volume • Audit Google's auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery • Manage tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, and reporting solutions • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts • Communicate directly with clients, run calls, write updates, and defend account decisions

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them • Specific experience with Shopping and PMax, not only Search • Fluency in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • Bing experience is a nice to have • AI-native; already using Claude or an equivalent as a working tool • Ability to build and ship a landing page using Claude or an equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively • Ability to work during US Eastern business hours for client calls • Ability to work autonomously and take ownership of accounts and client relationships • Shopify store experience or Meta advertising experience is a bonus

🏖️ Benefits

• Remote work worldwide • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities for professional growth into senior strategy • Increased responsibility based on performance • Work on real brands with real budgets • Aggressive testing and rapid learning • Influence over how Google is run across the agency

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