AVP, Digital Performance Marketing

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $155k - $215k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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TD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1855

🏦 Banking

💸 Finance

🛡️ Insurance

💰 Grant on 2023-10

Banking • Finance • Insurance

TD is one of North America's biggest banks offering a wide range of banking services including personal and business banking, insurance, wealth management, and securities. TD is committed to sustainability, diversity, equity, and inclusion, ensuring a supportive and inclusive workplace where employees are empowered to grow. The bank provides various roles and career opportunities across different regions with a focus on community impact and professional development. TD's culture is defined by care and respect, aimed at benefiting their business performance, customers, and communities.

📋 Description

• Lead the strategy, execution, optimization and performance of TD’s digital marketing practice • Set and direct digital marketing strategy, channel roles, investment principles and execution standards • Provide leadership across digital marketing channels and embed enterprise best practices and measurement standards • Establish and execute TD’s enterprise Generative Engine Optimization and AI search visibility framework • Lead organic search and owned content visibility across business segments • Improve structured data, schema markup, site taxonomy, crawlability, indexing and domain authority • Define enterprise standards for content quality, relevance, provenance and authority • Lead relationships with agencies, media and technology platforms, and other vendors • Translate marketing strategies and annual plans into executable digital programs with targets, timelines and budgets • Monitor changes in search behaviour, answer engines, LLMs and digital discovery ecosystems • Provide insight into digital marketing performance and advise senior leaders on decisions, trade-offs and actions • Establish controls, measurement and escalation practices for search visibility, content accuracy, brand representation, privacy and regulatory considerations • Partner with business, segment, portfolio, channel and Integrated Marketing Planning leaders on digital strategies and investments • Strengthen audience activation, personalization, measurement, attribution and responsible use of data and AI • Build and develop a high-performing digital marketing organization and strengthen succession and functional expertise

🎯 Requirements

• 12+ years of progressive experience in digital performance marketing, digital discovery, content platforms, digital experience, marketing technology and/or technical digital transformation • Strong understanding of paid, owned and earned digital channels, including search, digital advertising, social media, onsite experiences, content, personalized messaging, media strategy, measurement and attribution • Deep technical mastery of modern SEO/GEO, semantic search architecture, content indexing, structured data, schema, taxonomy and domain authority • Proven ability to lead enterprise-scale digital transformation in a regulated environment while balancing technical depth, customer outcomes and risk requirements • Executive-level influencing and advisory capability • Demonstrated ability to lead, coach and develop senior leaders and specialized teams across multiple business portfolios • Post-secondary degree in marketing, business, analytics, technology or a related discipline, or equivalent experience

🏖️ Benefits

• Base salary • Variable compensation • Health and well-being benefits • Savings and retirement programs • Paid time off • Banking benefits and discounts • Career development • Reward and recognition programs • Regular development conversations • Training programs • Online learning platform • Mentoring programs • Training and onboarding sessions • Accessibility accommodations for the interview process

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