Strategic Partner Marketing Manager

🕒 August 1

🌵 Arizona, California, +27 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $95k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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The Channel Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

🏢 Enterprise

📱 Media

💰 Venture Round on 2016-12

Marketing • Enterprise • Media

The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.

📋 Description

• Consult with clients and partners on strategic marketing decisions • Act as the central coordination point across AWS and partner teams • Coordinate partner onboarding requirements and readiness for co-sell and marketing execution • Develop and validate target account lists aligned to customer segments • Facilitate joint marketing planning and account mapping between AWS and partners • Assess partners’ Field Ready Kits and campaign assets for alignment with target accounts or segments • Support partners in finding an agency to develop relevant content when assets are unavailable • Ensure messaging reflects use cases and workloads relevant to the segment • Reduce ramp time through standardized playbooks and repeatable campaign frameworks • Enable faster activation of newly onboarded or underutilized partners • Drive targeted marketing activities tied to prioritized accounts • Coordinate joint outreach, events, and account engagement activities • Drive a consistent flow of qualified leads into the co-sell process • Structure marketing activities to generate qualified, actionable leads • Support readiness for ACE opportunity creation and partner attribution • Facilitate visibility into pipeline progression and alignment with sales teams • Provide a single point of coordination across multiple partners • Enable repeatable execution across accounts, partners, and campaigns • Manage marketing activities for 8 HiTech partners and 4 ECRT partners

🎯 Requirements

• Bachelor’s Degree or equivalent work experience preferred • 5+ years’ experience working in a consultative Marketing role • Experience in the technology sector, preferably in software, data or cloud, partner/channel marketing, and/or account management • Experience as an SDR will be considered • Comfort and familiarity serving as a marketing subject matter expert who can coach and nurture marketing planning and tactical execution • Experience planning, managing, and executing marketing plans and campaigns • Experience liaising with third-party agencies • Understanding of MDF programs and process preferred • Good knowledge of marketing best practices including email marketing, SEO, SEA, social networks, display advertising, and video production • Knowledge of offline marketing campaign types including events, telemarketing, print advertising, sponsoring, and incentives • Experience supporting partners with co-sell and marketing execution • Ability to drive a consistent flow of qualified leads into the co-sell process • Excellent client liaison skills • Ability to react and respond in a timely and effective manner and work with various teams • Experience with C-level messaging and ABM • Demonstrated ability to juggle multiple priorities, manage time successfully, and balance competing priorities • Strong MS PowerPoint, Word, Excel, and reporting tools skills, with ability to present information consistently and professionally • Channel knowledge consisting of Consulting Firms, GSI, and SI preferred • Experience with GSI preferred • Copywriting experience optional • Must reside in one of the listed states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Tele-health • Disability insurance • Life insurance • Health savings accounts • Paid parental leave • Company matched 401k • Unlimited PTO • Sick time • 15 company paid holidays • 100% remote work • Flexible working hours • Work/life balance • Innovative, collaborative, and inclusive work environment