Visual Identity Manager

🔥 5 minutes ago

🇨🇦 Canada – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cronos Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos' diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®.

📋 Description

• Own brand identity and ensure consistent application across assigned brands • Develop and maintain visual identity guidelines, documents, and assets • Set creative direction for packaging, websites, logos, branding, infographics, email campaigns, landing pages, advertisements, in-store point-of-sale, digital and social media, editorial content, photography, typography, copywriting, and artistic styling • Oversee design projects from conception through delivery and review designers’ work for quality and deadlines • Ensure marketing and promotional materials follow good design principles • Partner with Brand and Creative teams to produce visual campaigns compliant with brand identity • Lead, manage, motivate, and recruit Graphic Designers • Prioritize and assign workloads to meet project deadlines • Lead quality assurance reviews and set standards for brand output • Source and work with vendors as needed • Monitor industry, production, and graphic design trends • Improve design workflows to reduce cost, rework, and asset-creation time • Translate concepts against objectives and deliver on schedule • Own prioritization and timelines across assigned brand projects • Report to and partner with the Director of Design

🎯 Requirements

• Bachelors in Design, Visual Arts or relevant field • 5+ years of graphic design experience, including at least 2 years in a senior or lead role • Proven track record of leading brand identity and visual systems from concept to delivery • Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) • Knowledge of and experience in graphic design, digital content, social media, and experiential activation • Portfolio demonstrating end-to-end brand identity work and strategic design thinking • Excellent typography and composition skills • Ability to set creative direction and make independent design decisions with minimal oversight • Outstanding verbal and visual communication skills, including ability to articulate and justify design decisions to senior stakeholders • Self-confident and resilient to constructive criticism and feedback • Detail-oriented and highly organized • Ability to anticipate brand needs, problems, and opportunities • Background in print design/editorial layout or motion design is an asset

🏖️ Benefits

• Bonus, incentive compensation, or other variable pay may be available in accordance with applicable company plans • Diverse and inclusive work environment • Disability accommodations available throughout the selection process