Strategic Analytics Manager – Marketing Measurement Partner

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🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $109k - $147k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Thrive Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

👥 B2C

💰 Venture Round on 2015-01

Consulting • Marketing • B2C

Thrive Digital is a growth marketing agency that specializes in designing and managing full funnel growth marketing campaigns. They work with clients to create bespoke, scalable, and sustainable strategies to achieve business objectives using performance marketing, data-driven design, and data measurement. Thrive Digital is known for empowering remote work teams, as demonstrated in their work with companies like Asana and ActiveCampaign. They emphasize collaboration and creativity in their operations, fostering a positive and open work environment. Established in 2011, Thrive Digital prides itself on helping well-known brands spread their message, acquire customers, and generate sales.

📋 Description

• Own Strategic Analytics and Marketing Measurement workflows that drive growth across clients’ marketing programs • Partner with internal media teams and client marketing teams through measurement consultation and technical insights • Lead client lift tests from design through execution to final presentation • Design and execute geo lift tests • Build analyses and insights reporting • Consult client and internal teams on appropriate measurement approaches • Serve as measurement lead across client partnerships, working with paid media teams to turn data into actionable insights and decisions • Translate between data and marketing teams • Support product feedback loops, identify gaps, and drive integrated project success • Educate non-technical stakeholders on marketing measurement and strategic analytics • Refine playbooks, share knowledge, and strengthen cross-department roadmaps and systems • Support evolution of the Data & Measurement department’s services and products • In the first 30 days, learn systems, build relationships, understand the operating model, and become acquainted with measurement solutions • In the first 60 days, support client workflows across geo lift experimentation, custom reporting and analysis, and measurement consultation • In the first 90 days, own client workflows and collaborate on measurement service evolution and client partnerships

🎯 Requirements

• Deep experience with marketing measurement tools, advertising privacy, lift experimentation, attribution, and/or media mix modelling • Understanding of data and signals relevant to marketing investment decisions • Fluency in marketing metrics and unit economics across ecommerce and/or B2B demand generation, including ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, MQL, and SQL • Experience leveraging SQL, Python, and LLMs to troubleshoot discrepancies and build custom analyses and reporting • Proven track record influencing marketing executives and gaining buy-in on complex measurement approaches • Ability to translate data into actionable business decisions • Must be legally authorized to work in Canada • Must already be eligible to work in Canada • No visa sponsorship provided

🏖️ Benefits

• Profit Sharing after 1 year of employment • Benefits • Flexible hours • Remote-first work • Paid vacation and wellbeing time • Career development support • Internal career coaches • Health, dental, and paramedical coverage • Accommodations during the selection process upon request

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