Content Marketing Lead

🕒 September 30

🇺🇸 United States – Remote

💵 $140k - $188k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 7%

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Logo of TRM Labs

TRM Labs

201 - 500 employees

Founded 2018

₿ Crypto

📋 Compliance

🤝 B2B

Crypto • Compliance • B2B

TRM Labs is a blockchain intelligence company that provides transaction-monitoring, forensics, and compliance solutions for businesses and public-sector organizations dealing with cryptocurrencies. Their platform and products (examples: Compliance360, Investigation360, Seizure360, Supervision360, BlockInt API, MCP, wallet screening, Know-Your-Asset) help banks, crypto firms, regulators, law enforcement, and tax authorities detect, investigate, and block illicit crypto activity, support seizures, and meet AML/CTF and supervision requirements. TRM also offers training and certification (TRM Academy) and professional services such as incident response and capacity development.

📋 Description

• Create flagship content with Insights, Policy, leadership, and subject-matter expert teams • Establish TRM as an authority on issues important to customers • Own distribution for produced content across owned, paid, earned-media, and executive-voice channels • Directly run TRM’s owned channels and oversee corporate social channels • Own TRM’s voice and tone • Build style guides, templates, and AI workflows for regional and demand marketers • Provide final edits on high-visibility work • Own the blog/Resources hub • Develop SEO/GEO content strategy with technical and agency partners • Produce content that improves search and AI-citation metrics • Ship first-to-market content quickly, including breaking white papers into blog posts • Build scalable systems so quality content ships faster • Use AI to compress drafting and production cycles • Move content from idea to press-ready with minimal hand-offs

🎯 Requirements

• 5+ years of B2B content marketing experience • Portfolio of flagship, point-of-view work • Background in cybersecurity, threat intelligence, fintech, or public-sector-facing work is a strong plus • Strong editorial judgment • Experience setting standards adopted by other teams • AI-native approach across research, drafting, repurposing, and optimization • Curiosity about new AI tooling • Distribution mindset and ability to plan content reach before publication • Experience working with SEO/GEO specialists • Experience owning content performance • Excellent writing skills • Ability to distill nuanced, technical topics for different audiences • Work authorization in the current country of employment • Ability to work in a distributed, global environment • Comfort with ambiguity, adaptability, ownership, and high-intensity work

🏖️ Benefits

• Equity plan eligibility • Competitive benefits, varying by country and local employment requirements • Wellness programs • Time away from work

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