Senior Content Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 C$92k - C$130k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Wagepoint

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

☁️ SaaS

👥 HR Tech

🤝 B2B

💰 $10M Corporate Round - Wagepoint on 2020-09

SaaS • HR Tech • B2B

Wagepoint is a Canadian payroll software company that provides cloud-based payroll and people-management tools for small businesses and the accountants/bookkeepers who support them. Its platform automates payroll calculations, tax remittances, year-end forms (T4/T4A, ROEs), direct deposit, and compliance with Canadian federal and provincial regulations, and offers employee self‑service via a mobile app. Wagepoint also offers integrations with accounting systems (QuickBooks Online, Xero, FreshBooks), partner programs for accounting professionals, and emphasizes security and human customer support.

📋 Description

• Own the day-to-day social editorial calendar across Wagepoint’s priority channels • Create platform-native copy, schedule and publish approximately five social posts per week • Balance educational, brand, product, customer and timely content • Repurpose blogs, guides, webinars, videos, research and customer insights into channel-specific social stories • Partner with design and internal subject-matter experts on briefs, visual direction and approvals • Track social performance, test formats and messages, and recommend what to repeat, stop or change • Translate technical SEO, search demand, AI-search behaviour and audience insights into a prioritized content backlog • Create content briefs based on questions and intent from SMB and accounting/bookkeeping audiences • Optimize on-page elements, structure, metadata and internal links • Collaborate with technical SEO/GEO and web partners on recommendations, dependencies and measurement • Monitor rankings, qualified organic traffic, engagement and conversion signals • Write and edit social copy, conversion copy, product and campaign content, resource updates and web copy • Gather customer questions, objections, successes and friction from Sales, Customer Success and other customer-facing teams • Edit work from internal contributors, specialists and partner advocates for structure, accuracy, voice and usefulness • Use AI for research, ideation, repurposing and quality checks while maintaining human judgment and accountability • Manage editorial calendars, briefs, reviews and handoffs • Define priority audience, distribution plan and desired next action for larger content initiatives • Build systems for repurposing, evergreen refreshes, content governance and asset reuse • Maintain monthly content performance reporting tied to audience growth, engagement, qualified traffic and conversion • Identify workflow bottlenecks and improve priorities, roles and processes • Report directly to the Director, Content & Brand

🎯 Requirements

• About seven or more years of experience in content marketing, digital marketing or social content, or equivalent evidence of operating at this level • Portfolio demonstrating strong writing and editing across formats, including personally created and improved or directed work • Hands-on ownership of brand social channels, including editorial planning, publishing, measurement and iteration • Practical SEO/GEO experience, including search intent, content briefs, on-page optimization, internal linking, content refreshes and performance analysis • Ability to make complex subjects understandable without losing accuracy, especially where facts, regulations or customer trust matter • Comfort using analytics and channel tools to make decisions • Experience with tools such as HubSpot and Agorapulse; exact tool matches not required • Strong project judgment in a lean, remote environment • Bonus: experience in Canadian payroll, accounting, bookkeeping, fintech, HR technology, B2B SaaS or another complex or regulated category • Bonus: experience marketing to small business owners and/or professional advisors • Bonus: experience with data-led content, webinars, video or integrated campaign distribution • Bonus: familiarity with emerging search behaviour, AI-assisted discovery and content designed to earn citations or recommendations beyond traditional search results

🏖️ Benefits

• Professional development opportunities • New experiences and career growth • Flexible, autonomous remote work • Virtual interviews • Inclusive and supportive hiring process • Mental wellness and inclusion commitment • AI-supported application review with final human decisions