Senior Content Marketing Manager

🔥 12 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $120k - $150k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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TextExpander

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2005

☁️ SaaS

⚡ Productivity

🤝 B2B

💰 $41.4M Private Equity Round - TextExpander on 2022-07

SaaS • Productivity • B2B

TextExpander is a cross-platform text expansion and productivity tool that lets users insert frequently used text (snippets) — emails, boilerplate, phrases, URLs, and fill-in-the-blank templates — via abbreviations or quick search. It works on Mac, Windows, Chrome, iPhone and iPad, and includes team-sharing, centralized snippet libraries, AI-powered recommendations, and enterprise features (SOC 2/3, HIPAA, single sign-on, SCIM). TextExpander targets teams across functions (support, sales, recruiting, healthcare, operations) to standardize messaging, reduce repetitive typing, and improve consistency and compliance.

📋 Description

• Own the content roadmap and the point of view behind it • Tell the TextExpander story to broad horizontal audiences and verticals including healthcare, customer support, legal, insurance, and education • Decide what content gets made, in which format, and why • Build a distinctive TextExpander voice • Produce written content including blogs, comparison and category pages, customer stories, and product launch narratives • Produce or direct video for YouTube, product walkthroughs, and short-form social • Develop audio, webinars, live formats, templates, Snippet libraries, calculators, and teardowns • Direct freelancers, editors, video editors, and agency partners • Own distribution across organic social, email and lifecycle, communities, syndication, and in-product surfaces • Build a content repurposing engine for derivative placements • Partner on creator and PR initiatives, including sponsored, co-created, and earned content • Work with the Director of Search Experience to optimize content for organic and AI answer surfaces • Own reach, trial starts, activations, purchases, and revenue attributed to content • Report on content-sourced and content-influenced pipeline • Use HubSpot, Sigma, Mixpanel, and Ahrefs to measure performance, retire ineffective content, and forecast targets • Report channel contribution to the VP of Marketing and senior leadership • Build the content and distribution engine from scratch

🎯 Requirements

• 5+ years in B2B content marketing • Experience at a self-serve or product-led SaaS company • Portfolio showing strong work in more than one medium • Track record of getting content in front of a hard-to-reach audience • Ability to identify content distribution results and what moved them • Data fluency and ability to pull and interpret metrics that predict revenue • Experience briefing, editing, and maintaining quality standards with freelancers, creators, or agencies • Fast, clean writing skills and strong editorial judgment • Ability to use AI while maintaining an authentic brand voice • Ability to work autonomously in a small team with broad responsibilities • Hands-on video production or editing experience (nice-to-have) • Track record with SEO and AEO in a post-AI search world (nice-to-have) • PR experience and history of distributing content through earned and third-party channels (nice-to-have)

🏖️ Benefits

• High level of autonomy in your role • Motivated and creative teammates • Flexible schedule • Healthcare plans • Paid vacation and sick leave • Company-paid Short- and Long-Term Disability Insurance • Company-paid basic life insurance • Paid Parental Leave Policy • 401(k) plan / RRSP plan • Production budget • Freelance bench