Senior Specialist, Growth Marketing

Job not on LinkedIn

🔥 1 minute ago

🇨🇦 Canada – Remote

💵 CA$89k - CA$112k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Logo of Wealthsimple

Wealthsimple

1001 - 5000 employees

Founded 2014

💼 Consulting

🛡️ Insurance

💳 Fintech

🔥 Funding within the last year

💰 $393M Series E - Wealthsimple on 2025-10

Consulting • Insurance • Fintech

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

📋 Description

• Own net-new customer acquisition for the SMB segment • Explore and test paid media, partnerships, content, community, and other acquisition channels • Run growth experimentation cadence, including CAC/LTV analysis and funnel experiments • Develop repeatable, scalable campaigns measured through pipeline handed to Sales • Test positioning and messaging for new audiences • Own growth-motivated webinars and programs targeting new audiences • Partner with the Demand Gen Specialist so acquisition experiments feed nurture and nurture insights inform acquisition • Embed AI into creative and copy iteration, audience research, and campaign experimentation

🎯 Requirements

• 4–6+ years in growth or performance marketing • Track record of generating demand and measuring it through to downstream pipeline value • Experience building and running growth experiments, including channel tests, funnel optimization, and CAC/LTV analysis • Experience operating in a segment or product with limited brand awareness • Experience running net-new-audience programs such as webinars, partnerships, and co-marketing • Analytical mindset for diagnosing funnel problems, prioritizing opportunities, and recommending actions • Clear written communication skills • Demonstrated use of AI to accelerate work, including lead enrichment workflows, creative generation/testing, or data insights • Legally eligible to work in Canada • Must permanently reside in Canada

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days per year • 4 wellness days per year • Unlimited sick and mental health days per year* • Work outside Canada for up to 90 days per year* • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • Equity compensation for permanent employees • Hybrid team collaboration across North America

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