Associate Director, Business Development – Marketing Operations

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🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

💰 Business Development (BDR)

👻 Ghost score 0%

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World Education Services

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1974

📚 Education

🌍 Social Impact

Education • Social Impact

World Education Services is a nonpartisan social enterprise that provides widely accepted international credential evaluation services to help students, professionals, immigrants, and refugees have their foreign education recognized in the United States and Canada. WES offers credential assessment reports (including ECAs for Canadian immigration), digital tools like iGPA and AccessWES, research and policy work, and social impact programs and philanthropy aimed at improving economic inclusion and workforce pathways for newcomers.

📋 Description

• Provide strategic leadership and operational oversight for the Business Development & Marketing organization • Drive operational excellence across sales and marketing functions by optimizing processes and enhancing organizational effectiveness • Oversee business systems and lead strategic initiatives supporting growth and organizational priorities • Advise senior Sales and Marketing leadership and align sales, marketing, product, IT, production, customer service, and communications teams • Lead sales operations and marketing operations and shepherd sales and marketing programs and projects • Establish deliverables, milestones, deadlines, and project governance • Manage a team of three direct reports across Sales Operations, Marketing Operations, and Project Management • Develop the vision, goals, and roadmap for the Revenue Operations function • Develop and execute sales and marketing operations strategies, processes, and best practices • Support planning, goal development, resource prioritization, organizational communications, and operational effectiveness • Co-lead change management initiatives and drive adoption of new processes, systems, and ways of working • Develop systems and governance models for priorities, timelines, resource allocation, turnaround times, and service-level agreements • Identify opportunities for automation, standardization, and process optimization • Lead, coach, and develop direct reports; establish goals, performance expectations, and development plans • Co-develop executive presentations and strategic communications and facilitate meetings • Build partnerships across departments for alignment and execution of organizational priorities • Own Salesforce and associated marketing technologies for Business Development and Marketing • Lead annual sales planning and performance-management cycles, including Salesforce adoption and continuous improvement • Define business requirements and ensure systems support workflows, reporting, forecasting, and decision-making • Develop and maintain a multi-year technology and automation roadmap with Product and Technology • Monitor user adoption and system effectiveness and address gaps through process changes, training, communication, and platform improvements • Synthesize performance data, operational insights, risks, and recommendations for senior leadership and governance forums • Oversee marketing automation platforms, integrations, lead management, lead scoring, attribution, audience segmentation, and campaign measurement • Manage vendor relationships, contract renewals, and platform optimization • Lead strategic project planning, prioritization, governance, and execution • Establish project management standards, reporting structures, and governance frameworks • Drive continuous improvement and streamline workflows • Monitor project status, risks, dependencies, and resource needs • Analyze sales, marketing, and operational performance metrics • Manage annual budgeting with the Senior Director • Develop dashboards, reports, and performance measures • Ensure sales and marketing data practices comply with privacy, consent, retention, security, records-management, and regulatory requirements

🎯 Requirements

• Bachelor’s degree in business administration, Marketing, Operations Management, or a related field • Master’s degree preferred • 8+ years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field • Experience leading complex cross-functional initiatives • 3+ years of experience leading and developing high-performing teams • Experience managing cross-functional operational initiatives and strategic projects • Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness • Proven experience managing Salesforce CRM, reporting environments, and related business technologies • Experience with marketing automation platforms and system integrations • Strong project and portfolio management skills • Excellent analytical and problem-solving skills • Exceptional leadership, communication, presentation, and stakeholder management skills • Strong understanding of data governance, reporting, and performance measurement • Proven ability to influence decision-making across all levels of the organization • Detail-oriented focus on operational excellence, data integrity, and continuous improvement • Strategic thinking and ability to align operational activities with business objectives • Ability to thrive in a fast-paced and evolving environment • Continuous learning mindset and commitment to innovation and best practices • Willingness to stretch up and down in the role as needs evolve • Ability to work collaboratively with people of different backgrounds, experiences, communication styles, and cultures • Ability to communicate efficiently and effectively with tact and diplomacy • Ability to build informal working relationships, quickly establish credibility, and mobilize people toward collaborative goals • Strong commitment to WES’s mission and values • Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, or Nova Scotia, or willing to relocate • Ability to work remotely in Canada • Willingness to travel 15% for meetings throughout the year

🏖️ Benefits

• Remote work and flexible scheduling • Generous time-off policies • Comprehensive wellness programs • Comprehensive benefits • Tangible rewards and recognition • Learning opportunities and pathways for personal and professional development • Comprehensive training programs • Tuition reimbursement opportunities • Career advancement opportunities • Employee-led resource groups • Town halls and collaborative team events • Meaningful volunteer opportunities • Inclusive, accessible, mission-driven workplace • 15% travel for meetings throughout the year