Lifecycle CRM Manager, Braze

Job not on LinkedIn

🔥 18 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Willow

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 Undisclosed on 2021-10

Consulting • Healthcare • Logistics

Willow is a 100% online, physician-led telehealth company that provides medically supervised weight-loss care by prescribing GLP‑1 medications (such as semaglutide and tirzepatide) in both injectable and oral tablet forms. The company offers personalized treatment plans created by U. S. -licensed doctors, ongoing remote support, subscription-based pricing, and free discrete shipping; it partners with compounding pharmacies to provide custom formulations. Willow focuses on accessible, evidence-informed weight management and wellness for consumers seeking medically guided anti-obesity treatment.

📋 Description

• Manage the full lifecycle of acquisition and retention campaigns from strategy through post-send analysis • Perform audience segmentation, flow design, creative direction, scheduling, and reporting • Own and maintain the customer journey map for the category • Design and execute A/B testing programs on always-on triggered campaigns • Translate testing insights into engagement and revenue optimization recommendations • Ensure campaign QA, testing, and error prevention across channels and email clients • Collaborate with marketing peers across business categories to share learnings and identify cross-vertical opportunities • Communicate campaign results, testing recommendations, and strategic initiatives to stakeholders and leadership

🎯 Requirements

• Bachelor's degree (or equivalent professional experience) • 5+ years in lifecycle marketing, email marketing, or customer communications programs • Hands-on proficiency with marketing automation platforms; Braze, Iterable, Marketo, or equivalent platforms • Demonstrated skill in campaign management, data analysis, and problem-solving in a metrics-driven environment • Experience designing and managing testing roadmaps with clear hypotheses and success metrics • Solid HTML and CSS knowledge • Familiarity with email client behavior and rendering • Strong organizational skills and attention to detail • Ability to manage multiple projects • Ability to articulate marketing strategy and ROI to technical and non-technical audiences • Nice to have: background in healthcare, wellness, or consumer packaged goods • Nice to have: working knowledge of FDA or HIPAA regulations • Nice to have: experience building customer programs in regulated or compliance-heavy industries

🏖️ Benefits

• Flexible hours with meetings taking place in EST • Work wherever you choose • Fun and casual work environment • Employee engagement activities and virtual gatherings • Diverse, global team