Senior Direct Response Copywriter

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🔥 2 hours ago

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Willow

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 Undisclosed on 2021-10

Consulting • Healthcare • Logistics

Willow is a 100% online, physician-led telehealth company that provides medically supervised weight-loss care by prescribing GLP‑1 medications (such as semaglutide and tirzepatide) in both injectable and oral tablet forms. The company offers personalized treatment plans created by U. S. -licensed doctors, ongoing remote support, subscription-based pricing, and free discrete shipping; it partners with compounding pharmacies to provide custom formulations. Willow focuses on accessible, evidence-informed weight management and wellness for consumers seeking medically guided anti-obesity treatment.

📋 Description

• Develop compelling copy to scale performance marketing across acquisition and retention • Write conversion-focused copy for Meta, TikTok, Google, YouTube, paid social, organic social, lifecycle email, SMS, landing pages, and product campaigns • Develop landing pages, product detail pages, advertorials, subscription offers, messaging angles, and creative variations • Build and optimize email and SMS flows across acquisition, onboarding, conversion, retention, and win-back • Develop promotional campaigns supporting product launches, subscriber growth, retention, and customer lifetime value • Test subject lines, offers, messaging angles, and calls to action • Partner with Marketing, Creative, Design, Lifecycle, and Compliance teams using customer insights and campaign performance • Review CTR, CPA, CVR, and ROAS to identify winning ideas and improve underperforming creative • Monitor competitor messaging and direct response trends • Translate complex telehealth, medical, and wellness topics into clear, persuasive, empathetic copy • Ensure copy aligns with Willow’s voice, FDA and FTC advertising requirements, internal compliance guidance, and platform policies • Own multiple projects from brief through delivery

🎯 Requirements

• 5+ years of direct response or performance copywriting experience within a high-growth DTC brand, performance agency, or consumer company • Proven experience writing conversion-focused copy across paid social, lifecycle email and SMS, and landing pages • Strong understanding of direct response principles, consumer psychology, messaging strategy, and offer positioning • Experience using performance data to develop, test, and refine creative concepts • Experience writing direct response copy in healthcare, telehealth, wellness, or another regulated space • Understanding of FDA and FTC advertising requirements and paid platform policies • Exceptional writing and editorial judgment • Ability to write persuasively and empathetically about personal health, wellness, body image, and confidence • Proactive, highly organized approach with ability to manage multiple projects and collaborate across Marketing, Creative, Lifecycle, and Design • Comfort using AI tools for research, ideation, and iteration, backed by strong writing fundamentals

🏖️ Benefits

• Flexible hours with meetings taking place in EST • Work wherever you choose • Fun and casual work environment • Employee engagement activities and virtual gatherings • Diverse, global team