Lead Product Manager – Ad Formats

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces • Define and test new ad formats and layouts, including adaptation by business type, context, and user intent • Drive advertising integration into Yelp Assistant, Yelp's AI-powered chat interface • Enhance the UX and design of ad units to improve relevance, performance, and the consumer experience • Partner with Data Science to design experiments, set success metrics, and interpret results • Collaborate with Engineering, Design, Search Product, and Ads teams to ship changes on Yelp's highest-traffic surfaces • Work with Ads Auction and Ranking to understand interactions between format decisions, targeting, and delivery systems

🎯 Requirements

• Experience as a Product Manager in advertising, monetization, or search • Deep understanding of how ad formats, placements, and ad systems work together • Experience growing revenue and translating consumer and business needs into concrete features • Ability to break down complex, unstructured problems into features from conception to launch • Ability to synthesize and translate between technical and non-technical audiences • Experience solving technically complex advertising and product problems • Ability to collaborate across teams, functions, and product surfaces • Experience improving ad system reliability and monitoring metrics • Commitment to improving operational processes and efficiency

🏖️ Benefits

• Restricted stock units may be offered • Yelp's five star benefits • Fully remote work across Canada • Reasonable accommodations for individuals with disabilities in the job application process