Marketing Manager

🔥 34 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

160 Driving Academy

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

📚 Education

🚗 Transport

💰 $100M Private equity on 2024-08

Education • Transport

160 Driving Academy is the nation’s largest commercial driver training provider in the United States, operating 90+ locations across 32 states. It offers classroom and behind-the-wheel CDL training (including CDL Class A, ELDT, CDL refresher, Hazmat endorsement), financing options, job placement assistance, and government-funded programs. The school emphasizes safety, compliance with FMCSA and state licensing, student analytics (160 Driver Score), a student app, and short-term programs designed to prepare students for trucking careers with an advertised average graduate salary of about $57,440 per year.

📋 Description

• Create marketing content that informs, inspires, and drives action, including: website copy, landing pages, email campaigns, social media content, video concepts, & sales support materials • Help tell the 160 Driving Academy story while supporting lead generation and brand awareness. • Maintain brand consistency across all marketing channels. • Coordinate video production projects from planning through publishing, including YouTube. • Support social media strategy through: content planning, publishing, community engagement, & performance tracking • Maintain content calendars, monitor engagement, and help grow digital audiences. • Plan and execute integrated marketing campaigns supporting: Enrollment growth, brand awareness, lead generation, B2C and B2B audiences • Partner closely with the Chief Marketing Officer to align messaging and creative assets with business objectives. • Monitor campaign performance and recommend continuous improvements. • Manage marketing projects from kickoff through completion. • Coordinate with internal teams and external vendors. • Own project timelines, marketing calendars, and campaign deliverables. • Support: Website updates, landing page creation, email marketing, organic social media, & video distribution • Identify opportunities to improve customer experience and marketing performance. • Utilize analytics and data to improve results while staying current on marketing trends, emerging tools, and best practices. • Communicate location-specific marketing objectives and provide creative direction. • Support branding initiatives including: Uniforms, location signage, tractor and trailer branding, marketing activations, & events • Organize project execution and ensure accountability for field implementation.

🎯 Requirements

• 3+ years of progressive marketing experience. • Experience managing marketing campaigns, content, digital marketing, or project management. • Excellent written and verbal communication skills. • Experience supporting integrated marketing campaigns across multiple channels. • Strong organizational and project management skills. • Experience using marketing analytics and data to improve campaign performance. • Exceptional attention to detail and commitment to quality. • Experience supporting marketing events and brand activations. • Familiarity with video content planning or production workflows (Preferred). • Experience managing social media content and audience engagement (including YouTube) (Preferred). • Experience coordinating outside vendors, agencies, or production partners (Preferred). • Experience with both B2B and B2C marketing (Preferred).

🏖️ Benefits

• Competitive salary • Opportunities for personal and professional growth and development • Collaborative and inclusive work environment • Commitment to helping people build stable, well-paying careers