Marketing Specialist

🔥 12 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $70k - $85k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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Validity Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Validity Inc. specializes in providing data solutions to help businesses improve their operations through trustworthy data. With over 20 years of experience, Validity's services encompass a wide range of specialties, including CRM, data validation, deduplication, email verification, and data quality management. Their solutions, such as Everest, DemandTools, and BriteVerify, are trusted by tens of thousands of organizations worldwide to enhance marketing, sales, and customer success efforts, ultimately driving better engagement and increased revenue.

📋 Description

• Own the execution of our webinar and in-person event programs • Support broader campaign execution across email, paid, and content channels • Assist the Demand Generation Manager in executing integrated campaigns • Help maintain the campaign calendar • Support campaign asset coordination with Content and Brand • Partner with Marketing Ops on campaign logistics • Partner with the Growth & Lifecycle team to shape webinar strategy • Lead pre-event promotion • Manage event set-up and execution using platforms such as Zoom and Wistia • Travel to in-person events as needed to support on-site execution • Assist in tracking and reporting on key performance metrics • Provide regular performance updates and recommendations to the Demand Generation Manager.

🎯 Requirements

• 2-3 years of experience in a similar role at a B2B, SaaS organization • Experience executing or supporting multi-channel marketing campaigns across email, paid, and web • Experience running or supporting marketing events (webinars and/or in-person), from planning through follow-up • Familiarity with webinar platforms such as Zoom and Wistia • Strong writing skills, with the ability to review and draft marketing emails and sales outreach sequences • Strong collaborator, comfortable working closely with Sales stakeholders • Familiarity with Salesforce, Salesforce Account Engagement (formerly Pardot), or a similar marketing automation/CRM platform • Bachelor's degree or equivalent experience (preferred).

🏖️ Benefits

• bonus opportunities • stock options