Marketing Manager

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Logo of Geisinger

Geisinger

10,000+ employees

Founded 1915

🏥 Healthcare

💊 Pharmaceuticals

🧘 Wellness

Healthcare • Pharmaceuticals • Wellness

Geisinger is a healthcare organization that has been providing accessible medical services for over a century in Pennsylvania. It focuses on meeting the healthcare needs of its communities and is dedicated to innovative patient care. With career opportunities in various fields including nursing, allied health, and administration, Geisinger promotes professional development and a supportive workplace for its employees, emphasizing diversity, equity, and inclusion.

📋 Description

• Responsible for all related aspects of strategic marketing • Planning, strategizing, directing and executing for assigned specific areas and initiatives • Supports and collaborates with the entire Marketing and Communications team • Plans, develops and implements innovative strategies and solutions • Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection • Analyzes and prepares reports for use in the internal communications planning process • Ensures campaigns, plans and messaging are designed to increase awareness and understanding among audiences • Maintains quality and brand standards • Engages and educates department colleagues • Identifies and effectively communicates strategic opportunities or threats • Tracks and reports return on investment • Generates innovative solutions and ideas that support Geisinger’s mission • Leads specific department-wide initiatives • Supports the management of external vendors • Works collaboratively and communicates effectively with direct reports, colleagues and supervisors

🎯 Requirements

• Bachelor's Degree (Required) • Minimum of 5 years related work experience (Required) • Minimum of 1 year managerial/supervisory (Preferred) • Builds Relationships • Critical Thinking • Manages Projects And Functions • Mentoring Skills • Organizing

🏖️ Benefits

• healthcare benefits for full time and part time positions from day one • vision • dental • domestic partners • atmosphere of collaboration, cooperation and collegiality

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