Marketing Manager

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🕒 May 11

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Logo of Geisinger

Geisinger

10,000+ employees

Founded 1915

💊 Pharmaceuticals

🧘 Wellness

Healthcare • Pharmaceuticals • Wellness

Geisinger is a healthcare organization that has been providing accessible medical services for over a century in Pennsylvania. It focuses on meeting the healthcare needs of its communities and is dedicated to innovative patient care. With career opportunities in various fields including nursing, allied health, and administration, Geisinger promotes professional development and a supportive workplace for its employees, emphasizing diversity, equity, and inclusion.

📋 Description

• Responsible for all related aspects of strategic marketing; planning, strategizing, directing and executing for assigned specific areas and initiatives. • Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans. • Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goals. • Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection. • Maintains quality and brand standards. • Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertise. • Identifies and communicates strategic opportunities or threats in a timely and credible manner. • Tracks and reports return on investment.

🎯 Requirements

• Bachelor's Degree- (Required) • Minimum of 5 years-Related work experience (Required) • Minimum of 1 year-Managerial/Supervisory (Preferred) • Builds Relationships • Critical Thinking • Manages Projects And Functions • Mentoring Skills • Organizing

🏖️ Benefits

• We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. • We encourage an atmosphere of collaboration, cooperation and collegiality.

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