Senior Enterprise Marketing Manager

Job not on LinkedIn

🔥 13 minutes ago

🇺🇸 United States – Remote

💵 $170.8k - $200.9k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Coinbase

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

₿ Crypto

💸 Finance

💰 $21.4M Post-IPO Equity on 2022-11

Consulting • Crypto • Finance

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization). • Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles. • Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers. • Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap. • Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them. • Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

🎯 Requirements

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets. • Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results. • Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions. • Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution. • Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion. • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

🏖️ Benefits

• Total compensation may also include equity and bonus eligibility • medical, dental, vision, 401(k)