Lifecycle Marketing Manager – Consumer

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty • Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend • Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle • Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value • Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

🎯 Requirements

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution • Extensive experience building and executing complex CRM campaigns with multiple stakeholders • Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools • A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus • In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do • Strong copywriting skills to support the building of individual campaigns • Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

🏖️ Benefits

• Bonus program • Equity program • Wellness allowance • Health insurance (medical, dental, vision) • 401(k) plan