Marketing Automation Strategist

Job not on LinkedIn

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $84k - $156k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Aristocrat

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1953

🎮 Gaming

Gaming • Entertainment • Technology

Aristocrat is a global entertainment and gaming content creation company that specializes in delivering industry-leading casino games, mobile games, and online real money games. Headquartered in Sydney, Australia, Aristocrat operates across multiple segments including regulated land-based gaming, mobile games publishing, and regulated online Real Money Gaming. The company is driven by technology, creativity, and innovation, striving to bring joy to life through gaming while maintaining a strong focus on responsible gameplay and sustainability. Aristocrat serves millions of players worldwide, employing over 8,500 people united by a shared mission and values.

📋 Description

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program • Act as the primary point of accountability for lifecycle automation performance and scalability • Partner with marketing and business leaders to define lifecycle priorities and automation opportunities • Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences • Leverage predictive modeling and advanced personalization features to drive engagement and retention • Configure and manage complex triggers, segmentation logic, and multi-step customer journeys • Complete promotional and bonus campaigns within automation workflows • Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization • Identify and resolve automation risks and technical limitations • Enforce QA, testing, and launch standards for all automated campaigns • Build and complete A/B and multivariate tests to continuously improve performance • Monitor and report on important metrics, translating results into actionable insights

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field • 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles • Proven hands-on experience with Bloomreach Engagement or a similar platform • Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation • Demonstrated experience owning lifecycle or CRM performance metrics • Proficiency with Bloomreach features such as weblayers and in-app messaging • Experience with Jinja or similar templating logic for dynamic personalization • Strong analytical skills to synthesize data into insights and recommendations • Excellent communication and collaboration skills • Highly organized and diligent, with the ability to manage multiple high-impact initiatives • Self-directed and proactive, growing in a hybrid, cross-functional team structure

🏖️ Benefits

• health, dental, and vision insurance • paid time off • 401(k) plan with employer matching