Senior Manager, Performance Marketing

🕒 February 25

🇺🇸 United States – Remote

💵 $155k - $225k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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1Password

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🔒 Cybersecurity

☁️ SaaS

⚡ Productivity

💰 $620M Series C on 2022-01

Cybersecurity • SaaS • Productivity

1Password is a leading password management and cybersecurity company that offers solutions for both individual and business customers to securely store and manage passwords, secrets, and sensitive information. With features like extended access management (XAM), 1Password empowers users to manage access to every application and web account, ensuring security across all devices with alerts for possible breaches. Trusted by over 150,000 businesses, 1Password provides comprehensive security solutions that enhance productivity by enabling easy and secure sharing of credentials and managing permissions, while maintaining high visibility and control. Their services cater to enterprises and families, providing protection from bad actors in today's SaaS-centric hybrid work environment.

📋 Description

• Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives. • Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends. • Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution. • Oversee paid B2B channels including (but not limited to) paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities. • Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategies • Own the planning, allocation, and day-to-day management of paid media budgets across all B2B performance marketing channels • Monitor pacing and performance in real time, making ongoing budget optimization decisions across channels, campaigns, and regions to maximize impact and efficiency • Partner with Finance on forecasting, accruals, and spend reconciliation, ensuring accuracy and transparency in budget reporting • Evaluate ROI and marginal returns across channels and tactics to inform budget shifts, scaling decisions and overall investment strategy • Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting. • Ensure the team rigorously monitors leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence). • Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation. • Lead and develop a team of B2B performance marketing and demand generation marketers • Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators. • Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve. • Establish and own a structured experimentation framework across B2B paid channels to drive continuous performance improvement and unlock new sources of pipeline growth. • Partner with Analytics and Marketing Operations to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, and funnel stages. • Ensure experiments are prioritized based on potential impact to pipeline, learning value, and strategic alignment with Sales Assist goals. • Guide the team in designing, executing, and analyzing tests with rigor, ensuring learnings are clearly documented and shared across marketing and revenue stakeholders. • Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations. • Foster a test-and-learn culture that balances speed with analytical discipline, encouraging curiosity while maintaining accountability to results.

🎯 Requirements

• 8+ years of experience in B2B performance marketing, demand generation, or growth marketing, with at least 2 years managing people. • Hands-on experience in paid marketing channels including paid social (LinkedIn, Meta, Reddit, etc), paid search and content syndication, as part of an in-house paid performance marketing or digital marketing team • Strong experience supporting sales-assisted or enterprise go-to-market motions within SaaS (B2B SaaS experience strongly preferred).

🏖️ Benefits

• Immediate participation in 1Password's benefits program (health, dental, 401k and many others) • Utilization of our generous paid time off • Equity grant and, where applicable, participation in our incentive programs