Senior Partner Marketing Manager – Alliances

🕒 March 20

🇺🇸 United States – Remote

💵 $133k - $193k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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1Password

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🔒 Cybersecurity

☁️ SaaS

⚡ Productivity

💰 $620M Series C on 2022-01

Cybersecurity • SaaS • Productivity

1Password is a leading password management and cybersecurity company that offers solutions for both individual and business customers to securely store and manage passwords, secrets, and sensitive information. With features like extended access management (XAM), 1Password empowers users to manage access to every application and web account, ensuring security across all devices with alerts for possible breaches. Trusted by over 150,000 businesses, 1Password provides comprehensive security solutions that enhance productivity by enabling easy and secure sharing of credentials and managing permissions, while maintaining high visibility and control. Their services cater to enterprises and families, providing protection from bad actors in today's SaaS-centric hybrid work environment.

📋 Description

• Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners • Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation • Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives • Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives • Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking • Develop joint messaging and value propositions in partnership with Product Marketing • Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits • Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership • Manage co-marketing budgets and MDF funds to maximize return on investment • Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact

🎯 Requirements

• 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing • Proven experience working with AWS and/or hyperscaler ecosystems • Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions • Demonstrated ability to drive measurable pipeline and revenue impact • Experience building and executing integrated marketing campaigns across digital and field channels • Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances • Excellent project management and stakeholder management capabilities • Analytical mindset with experience tracking campaign performance and optimizing based on data • Exceptional written and verbal communication skills • Experience in cybersecurity or SaaS • Familiarity with AWS Partner Network (APN) programs and funding mechanisms • Experience managing global or multi-region campaigns

🏖️ Benefits

• immediate participation in 1Password's benefits program (health, dental, 401k and many others) • utilization of our generous paid time off • an equity grant • participation in our incentive programs