Lead Generation Manager

Job not on LinkedIn

1 hour ago

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎣 Lead Generation

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4ocean PBC

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4ocean is a mission-driven for-profit business, dedicated to ending the ocean plastic crisis.

51 - 200 employees

📋 Description

• Oversee the 4ocean Partnerships website, ensuring it aligns with our mission, attracts new leads, and showcases the value of partnering with 4ocean. • Lead the optimization of landing pages, funnels, and the overall online user experience for lead generation, partnership form fills and meetings booked with the Partnership sales team. • Manage and direct our SEO, UX optimization, and digital content strategy. • Design and manage paid marketing strategies and campaigns across channels like Google Ads, Facebook Ads, LinkedIn Ads, and additional performance marketing channels. • Develop and implement guerilla marketing tactics to engage new prospects and partners. • Optimize 4ocean’s website and platforms to facilitate the organic lead generation traffic of qualified leads into the organization. • Uncover critical growth bottlenecks and identify highest-impact opportunities through comprehensive analysis. • Own and track performance metrics and analytics for lead generation, including cost per acquisition, lead quality, and campaign performance. • Regularly report on KPIs, optimizing campaigns for maximum efficiency and return on investment. • Cultivate relationships with existing and new partners, influencers, and affiliates to co-create campaigns that drive awareness and lead generation. • Conduct market research to understand emerging trends and competitor strategies in sustainability and B2B partnerships. • Develop scalable marketing processes and systems to ensure 4ocean’s partnership marketing function can grow with the business. • Plan and execute 4ocean’s and 4ocean partner’s presence at trade shows, conferences, and sponsored events to generate high-quality leads.

🎯 Requirements

• 5+ years of acquisition / lead generation marketing experience focused on role B2B partnerships, performance marketing, or customer acquisition/retention. • Proven track record of scaling marketing acquisition and lead generation resulting in a significant number of qualified business leads resulting in millions of dollars in closed won deals. • Strong experience with digital marketing channels, including paid advertising, SEO, content marketing, email campaigns, and social media strategies. • Technical Experience with marketing automation platforms and CRM tools (HubSpot) and SEO platforms (Google, AI, social media such as Linkedin Sales Navigator, Instagram, Facebook, YouTube) • Ability to develop and execute growth strategies for new lead acquisition and long-term partner retention. • Strong analytical skills with the ability to interpret data and optimize marketing strategies based on performance metrics. • Excellent communication and interpersonal skills, with the ability to collaborate across teams and build strong relationships with internal and external stakeholders. • Familiarity with performance metrics related to B2B partnership success, including ROI and impact reporting. • Ideally some relevant industry experience in sustainability, environmental impact would be preferred.

🏖️ Benefits

• Health insurance • Retirement savings plan • Paid time off • Flexible work schedule