Director of Sales and Marketing

🕒 May 8

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9Spokes

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💳 Fintech

🏦 Banking

☁️ SaaS

💰 Post-IPO Equity on 2020-08

Fintech • Banking • SaaS

9Spokes is a data-driven platform that empowers financial organizations to provide valuable insights and key metrics to their business customers. The platform integrates and standardizes data from various services across accounting, banking, commerce, and inventory, enabling small to medium-sized businesses (SMBs) to better manage their financial lives. By offering tools for cashflow forecasting and financial analytics, 9Spokes helps businesses understand their financial position and make informed decisions.

📋 Description

• Lead the North American sales function and carry overall accountability for new business, client retention, and revenue growth. • Work alongside the US and UK BDMs on deal strategy, senior stakeholder engagement, and progression of high-value opportunities. • Own the sales operating rhythm — pipeline reviews, forecasting, deal reviews, and the weekly commercial cadence. • Invest in the commercial team through sales enablement, tooling, shared playbooks, and opportunities for development and growth. • Set the direction for 9Spokes’ US marketing: positioning, campaign architecture, channel mix, measurement, and brand presence in market. • Architect and own the HubSpot approach — system design, lead management, pipeline integration, and reporting — so it meaningfully supports commercial decisions. • Lead the content and campaign agenda in line with our content-led GTM strategy, ensuring flagship thought leadership lands with the right audiences. • Set priorities for events and conferences, ensuring 9Spokes shows up credibly at the industry moments that matter and that each event delivers a clear pipeline return. • Identify and develop channel partnership opportunities with fintechs, banking technology providers, and other potential distribution partners that can extend 9Spokes’ reach into Financial Institutions. • Build the partnership pipeline: research, outreach, early-stage conversations, and shaping the commercial logic of potential partnerships. • Maintain and grow existing channel partner relationships, ensuring they translate into pipeline and revenue. • Keep a close read on the competitive landscape, market trends, and buyer dynamics in US banking and credit union technology, and use it to sharpen 9Spokes’ positioning. • Own the monthly KPI pack reported to the Senior Leadership Team and Board — pipeline health, engagement, content reach, event returns, and partnership progress. • Build and refine the measurement framework as we learn what actually drives growth, and adapt the mix accordingly. • Create the conditions for strong commercial performance across the team — clear priorities, good tools, direct and honest communication, and room to develop. • Build and maintain senior relationships with key FI clients and prospects.

🎯 Requirements

• Experience in B2B SaaS, including meaningful time across both commercial leadership and marketing leadership. • Deep working knowledge of the US banking or credit union sector — direct experience selling or marketing SaaS products into Financial Institutions is essential. • Track record of commercial ownership — carrying a pipeline and revenue number, and delivering against it. • Genuine HubSpot fluency; able to architect and critique a HubSpot implementation, not just operate one. • Experience leading commercial teams in a small or mid-sized SaaS environment where leaders are expected to stay close to the detail. • Strong commercial judgement; calm under pressure; a direct and credible communicator with senior stakeholders in and outside the business. • Experience originating and developing channel or distribution partnerships in financial services or fintech is preferred. • Comfortable working across time zones in a globally distributed team headquartered in Auckland, New Zealand. • Willing to travel approximately 25% for events, client meetings, and periodic visits to the wider team.